The SEO process involves increasing a website’s visibility on search engine results pages. Increased organic traffic brings higher conversions and higher sales for e-commerce companies.
Simply put, SEO helps you find customers. Many SEO techniques are used to boost websites up SERPs.In general, SEO strategies are developed based on keyword research.
In addition, search engine compatibility is improved with technical site audits. To build brand awareness, no SEO strategy would be complete without backlinks and digital PR.
There are four main categories of SEO services offered by Salam Experts:
- Local SEO
- Digital PR
- SEO Content
- Technical SEO
In addition to that, you’ll receive documented reports every month, so you’ll be aware of our effort and the KPIs that support it. Feel free to reach out to us, and contact us.
E-commerce SEO services can drastically increase your conversion rates. With e-commerce SEO, the goal is to turn website traffic into paying customers.
The SEO process can be reliable in increasing sales through the creation of quality content based on keyword research, utilizing site analytics, optimizing product pages, and adding schema.
A major goal of e-commerce SEO is to find the right traffic for your business — and that means more sales.
Google uses Schema Markup to identify your website by displaying rich snippets through a vocabulary of microdata called Schema.org. In search results, Google creates rich snippets based on the HTML code and uses them to show more information.
Rich snippets are basically displaying schema.org data within search results. It helps search engines, increasing their visibility with unique add-ons, and pushing sites up SERPs. The website also provides extra information about the products including reviews and other stuff.
Because of this, you’ll see reviews for Google book displayed in the form of stars, which they added in the form of rich snippets through Schema Markup.
In an e-commerce site, you can add price information, stock levels, reviews, and star ratings. All of these help you attract new customers without even leaving the Google search results page.
Feel free to contact us with any questions at any time.
There are many factors which make a complete SEO strategy successful, including quality SEO content and digital PR efforts that build brand awareness.
Technical SEO & site structure are the best ways to get started with SEO for e-commerce. E-commerce sites can increase traffic and sales by optimizing on-page content for search engines.
In technical SEO, the following and more are corrected or optimized:
- Duplicate Content
- User Experience
- Internal Linking
- Broken Links
- ALT Text
- File names
- Structured Data
- Site Speed
The pages that matter most in e-commerce are product pages, where sales occur. In the context of search engine optimization (SEO) for e-commerce, it’s vital to concentrate first on improving traffic for those pages.
The best way to convert website traffic to sales is by optimizing product pages.
Salam Experts uses a variety of strategies in order to optimize its pages including, but not limited to:
- Building internal linking structures.
- The optimization of title tags, meta descriptions, alternate text, and more.
- A product review and high-quality images are included.
- Researching long-tail keywords for description.
- A unique product description.
- Utilizing the rich snippets’ functionality.
- Page optimization for mobile shoppers.
- Improve user experience by testing and retesting.
Our holistic SEO approach will continue after that, and we’ll improve traffic on all your pages including:
- Landing Pages
- Product Category Pages
- Subcategory Pages
- High-Quality, Keyword-Backed Blog Content
For e-commerce companies, click-through and conversion rates are crucial KPIs.
There are two types of CTR: your click-through rate per visitor to the site compared to your click-through rate per person who clicks each link on that site. In e-commerce, it is the number of visitors that click links to pages where they become paying customers—product pages. The conversion rate reflects the proportion of total visitors to a site versus the number of customers who end up buying something.
The best way SEO companies can help your conversion rates is by optimizing your website’s HTML source code, meta descriptions, page titles, rich snippets, and more with Technical SEO. This improves your organic search engine placement.
Based on a recent survey by Google, 15.44% of ranking factors is determined by the number of reviews one business has received. Businesses are measured for both positive and negative responses to reviews.
The reason for managing customer reviews, business listings, and citations through Local SEO is always to increase conversion rates. Last but not least, having a social media presence can put you over the top and make your conversions and click-through rates what your business needs in order to thrive.
The on-page SEO is one of the most important factors in driving conversions for e-commerce websites. These days, customers make purchases on e-commerce sites that are confident in their functionality and quality.
Optimizing your blog content, category pages, product pages, and HTML code on your website are all part of on-page SEO.
The site is improved not only for users but also for search engines. The use of on-page SEO helps search engines find your product pages and boost your website’s position in search results.
Optimizing a website’s on-page SEO includes improving internal links, header tags, and product descriptions to create quality content that pulls customers in.
Choosing the right keywords is vital to a successful SEO plan. Different strategies can be used to select specific keywords, including:
The keyword research tools Ahrefs, SEMrush, MOZ, Google Search, and Google Search Console provide insight on search volume and difficulty scores.
The success and failure rates of competitor keywords.
In-depth industry analysis and research
We employ several strategies for e-commerce, in order to reach the right audience for sales.
E-commerce SEO tends to focus on some very specific keywords. Small businesses rarely compete with multinational companies that dominate the top ranking keywords.
Yes, we offer SEO services for Amazon. The others e-commerce platforms we do SEO for are Shopify and WordPress (WooCommerce) etc
As a marketing agency that specializes in e-commerce, we know that ROI matters to you, so our pricing structure is clear-cut so that you and your business can determine if the services are right for you.
A complete e-commerce SEO package will cost between $1500 and $2500 per month. This cost includes SEO content, SEO technical aspects, local SEO, and monthly reporting.
Amazon and Walmart are giants in e-commerce, with their millions of customers and their huge profits. Therefore, a lot of product searches are carried out directly through the websites of these companies.
According to Business Insider, organic search remains a crucial element to 23.6% of online sales, whereas PPC ads managed just 17% and email marketing only 15%.
SEO also reduces the cost of PPC advertising for e-commerce, a benefit for our business clients.
It can’t be underestimated how much traffic organic search has for B2B and B2C enterprises. Study after study has shown that organic search lets e-commerce sites get reliable, high-conversion traffic.
Being able to provide our services to e-commerce companies is pretty exciting for us.
For online businesses, SEO is the best marketing strategy because it is low-cost, effective, and offers long-term, consistent results.
As an example, SEO services may help you reduce your PPC ad spend, leading to a greater return on investment.
In e-commerce, PPC is costly since there are three basic types of search intent: navigation, informational, and commercial. Companies that sell e-commerce products compete for commercial keywords, which are some of the most expensive of the bunch.
Moreover, SEO also improves organic traffic more than any other strategy—which produces more sales than PPC or social media. As a matter of fact, a recent study indicates that organic search drives 51% of all sales. Only 10% of visitors come from paid search and 5% from social media on B2B and B2C websites. So if you’re looking to improve sales and bring your bottom line to the next level, think SEO.
You can start by contacting us . We can schedule a quick 15-minute consultation after answering some of your questions. Upon mutual agreement, we will send a proposal and arrange a 30-minute call.
Once we have a proposal and a contract, we’ll move forward. It will take us a week to get access to everything we need to put together a comprehensive phase one timeline. Get started with SEO today with Salam Experts.