Mural Concept, a French company specializing in custom-made wallpapers (interior and exterior design), initially relied on word-of-mouth and social media for customer acquisition. However, as they aimed for growth, they recognized the need for a stronger web presence and improved search engine visibility.
Key Takeaways:
- French wallpaper company, Mural Concept, relied on word-of-mouth and social media but needed a stronger web presence for growth.
- Our SEO strategy included keyword research, on-page optimization, technical SEO, off-page link building, and continuous monitoring.
- Mural Concept’s online presence and organic traffic significantly improved, contributing to their business growth.
Our SEO Approach for Interior And Exterior Design Website
We were brought on board to address this challenge and enhance Mural Concept’s online presence. We implemented a comprehensive SEO strategy encompassing various aspects:
Keyword Research and Targeting
- Conducted in-depth research to identify relevant keywords with high search volume and low competition, focusing on terms potential customers would use to find custom wallpaper solutions.
- Analyzed search intent to ensure targeted keywords aligned with Mural Concept’s unique offerings and customer needs.
On-Page Optimization
- Optimized website content, including product descriptions, blog posts, and landing pages, for targeted keywords while maintaining readability and user experience.
- Incorporated relevant keywords naturally throughout the content without compromising quality or flow.
- Enhanced title tags and meta descriptions with compelling calls to action and concise summaries to improve click-through rates in search results.
Technical SEO Optimization
- Conducted a comprehensive technical SEO audit to identify and address any website issues impacting search engine crawling, indexing, and ranking.
- Ensured website mobile-friendliness and responsiveness for optimal user experience across all devices.
- Improved website loading speed through various optimization techniques, contributing to a better user experience and potentially influencing search engine ranking.
Off-Page Link Building
- Implemented a strategic link-building campaign to acquire high-quality backlinks from relevant websites in the interior design and home decor industry.
- Leveraged outreach strategies to secure guest blogging opportunities on reputable websites and industry publications, mentioning Mural Concept and linking back to their website.
- Monitored and analyzed backlink profiles to ensure link quality and prevent negative SEO practices.
Ongoing Monitoring and Analysis
- Established a system for ongoing monitoring of website traffic, keyword rankings, and overall SEO performance.
- Regularly analyzed data to identify areas for improvement and adjust the SEO strategy accordingly.
- Provided Mural Concept with periodic reports detailing SEO progress and recommendations for further optimization.
Conclusion:
By implementing these comprehensive SEO strategies, we were able to significantly improve Mural Concept’s online presence and organic traffic, ultimately contributing to their business growth.
We are proud to have played a role in Mural Concept’s success. We are confident that our SEO services can help other businesses achieve similar results.
