Off-page optimization refers to all the measures that can be taken outside the website to improve its ranking on search engine result pages. Unlike on-page SEO, it does not deal with the optimization of your site or content itself. So, off-page optimization factors are not in the direct control of the website owner.
Off-page optimization is as important as On-Page optimization. Without applying off-page factors, your website site may not rank as higher as it could be. Off-page SEO factors such as link building, social media, videos, blogging, etc., are very important for the SEO of your website.
It helps you get more clicks, more visits, and more exposure to social media. It is a chain of events that occurs one after another. So, it is a long-term process, which is mainly focused on acquiring backlinks to your webpages from social media, authority sites, and social bookmarking.
Building links is an important part of off-page SEO. You must be aware of the type of links and the factors that influence the quality of a link to your site before you start building backlinks. There are three types of links, which are as follows:
1- Link to sites with bad reputation:
Never ever link to a site that had bad reputation i.e., spam site, duplicate content site (auto-blogging, illegal sites, porn sites)
2- Buying/Selling Links:
Don’t try to buy links from other sites for getting backlinks. Sometimes, you may get banned from Search Engines for doing so. SEs only love natural links. Specially, Google made it very clear that selling and buying links are considered spam and should be avoided.
3- Getting Nofollow Links:
Nofollow links are in no way useful for your website to rank in search engines like Google. However, if you want to rank top in Bing, then you can continue to build no-follow links. Else if you are targeting only for Google, its mere a waste of time.
Despite, spend a little more time getting at least few dofollow (quality) incoming links. Though, Google made it clear that they ignore the nofollow tag most of the time but again if you are working on building links, work on getting dofollow links. There are dofollow forums that you can easily target.
4- Backlink from only high PR domains (Low PR):
Yes, it’s a good idea to get backlinks from high PR sites, but keeping a mix of high PR and low PR yields a better results. If you build up too many high PR links and no PR links, it might not look authentic.
Though there is no straight away mention from Google about this and it can be considered as SEO myth, though it’s a good idea to go for both, High PR and low PR.
5- Getting Backlinks from Irrelevant Niche sites:
An example of a quality backlink is a dofollow link from a high PR site within your niche (same topic). So try to get incoming links from same niche instead of irrelevant sites which adds very less weightage to your PR.
6- Links without your Targeted keywords in Anchor text:
The anchor text plays a major role. If your targeted keyword was used as anchor text instead of your name or your site name, then it will help you rank well for that keyword.
Note: Don’t use words such as “click here,” “check this” etc…
7- Tons of link building in short span:
Don’t try to build lot of links at a time as your site may seem a link farm in the eyes of the Search Engines. This may even make the SEs to remove your site from indexing i.e.., Ban your website from being indexed. So never try to do link building in a hurry. Remember “Rome was not built-in a day”. Slow and steady wins the race.
Forum posting refers to generating quality inbound links by participating in online discussion forums. It allows you to post new posts and reply to old ones to drive traffic to your site.
There are a number of forum websites which offer a platform for online discussion, i.e. message board, discussion groups, discussion forums and bulletin boards are some of the popular types of forum websites. You need to sign up on these websites only then you can submit topics for discussion.
Forum Posting Instructions:
Article submission is an off-page optimization activity. It refers to attracting traffic by submitting SEO optimized articles to popular article submission directories. It is a long term SEO activity which helps increase backlinks and boost the page rank of your website or blog.
In this off-page SEO technique, you are required to write articles and submit them on third-party websites regularly. You need to make sure that articles should be submitted in the relevant categories of popular article submission websites. You are also required to produce quality articles only then you can reap the maximum benefits of this activity.
You can consider the following points to produce quality articles;
Article Submission Benefits:
Blogging is an important off-page optimization activity in which you submit blogs in blog submission sites, blog search engines, etc. It enables you offer fresh content to your users on a regular basis so that users keep visiting your site. Today, it has become an important SEO activity for the website owners who want to convert their visitors into actual customers. It not only helps you gain backlinks, earn profit, but also to build a good rapport with potential customers. Blogs are also popular as weblogs.
Blogging is a continuous process. You need to write and post the blogs at regular intervals. Your blogs should offer unique and useful information so that they could attract users as well as the search engines.
Benefits of Blogging
Improves SEO: You can offer your users fresh and meaningful content by blogging consistently. The search engines also love to index fresh content where you can incorporate your keywords to get more exposure on search engine result pages.
Improves relationship: It helps you connect with your readers by asking relevant questions, feedback or comments at the end of the blog. You can also share your product and business updates with your clients and potential customers to maintain relationship.
Free marketing: If your blogs are useful the readers will share it with others. They can share your link, tweet it or email the information to others. Thus, indirectly they are doing the free marketing for you.
Helps Build authority: It gives you the opportunity to share industry related news and information which helps you establish authority in your niche.
More Inbound links: Blogging is one of the smartest ways to generate authoritative links to your website. Your meaningful blogs are resources for other writers who can mention your website in their articles which will generate inbound links.
Directory submission is an off-page optimization activity. It involves the submission of your site to a specific category of a web directory, e.g. if you have a tutorial website then you are supposed to submit your site in the education category of a web directory. Some directories are free and some charges a fee to list your site in the relevant categories.
Every directory has its own guidelines that you need to follow to submit your site. Some basic guidelines that most of the directories follow to approve a site into their database are; Title, Description, Keywords, Url, Category, Email, and Site Content.
There are plenty of benefits of having your site listed in popular directories. Some of the benefits are listed below;
Types of Directory Submission:
Method of Directory Submission:
At Salam Experts, we have a team of off-page SEO professionals who can build powerful backlinking that can help the content to increase visibility. We don’t believe in spamming and toxic link building techniques. We know the strategy of quality link building.
Social bookmarking in SEO refers to storing your links on social bookmarking sites. Doing this enables your website to create quality backlinks because most social bookmarking sites give a separate and unique URL for the link.
Bookmarking your links on social bookmarking sites stores the links as tagged pages that allow them access from any computer or browser.
Social Bookmarking important for SEO?
Press Release Submissions are blogs and articles that detail new events, products, etc about the website and posting them on PR Websites. By posting updates on new events, products on these PR websites, Online users become aware of the events happening on your websites.
Advantage of using Press submission sites:
A blog post or an article published on a website by someone else rather than the website owner is called a guest post. The process to submit a guest post is called guest posting
We all are aware of what commenting is and what it does. Blog commenting is no different. Comments essentially establish a relationship between bloggers and blog readers. So it goes like this:
1. Read a blog.
2. Gain value through the mentioned content.
3. Leave a valuable comment appreciating the blog/blogger or even better, stating your learning or how the blog added value to your life and parts you want to add in the same context.