🛍️ How to Add Dynamic FAQs to Shopify Collection Pages (Without Coding Skills)

by Salam Experts July 10, 2025 in Technical SEO

Reading Time: 5 minutes

Looking to display different FAQs at the bottom of each collection page on your Shopify store. without hiring a developer or editing code each time? Good news: Shopify’s Metaobjects make this easier than ever and you only have to set it up once!

In this tutorial, we’ll show you how to:

✅ Create an FAQ Metaobject
✅ Assign FAQs to specific collections
✅ Display them dynamically on the collection page
✅ Include FAQ schema for SEO (Google rich results!)
✅ Make it all look beautiful — even if you’re not technical

Let’s dive in 👇

🚀 Why Use Metaobjects for FAQs?

Metaobjects let you build reusable blocks of custom content like FAQs and assign them to individual products, collections, or pages. That means:

No more duplicate content
No custom templates needed
Just plug-and-play from your Shopify admin panel

🧱 Step 1: Create the FAQ Metaobject in Shopify

In your Shopify admin, go to Settings → Metafields and metaobjects → Metaobject Definitions
Click “Add Definition”

Name it FAQ
Under Fields, add:
- Question → Type: Single line text
- Answer → Type: Rich text

Your structure should look like this:

📝

question

Single line text

🖋️

answer

Rich text

✅ Save the Metaobject Definition.

Step 2: Create a Metafield on Collections for FAQ Links

Go to Settings → Metafields and metaobjects → Metafield definitions → Collections
Click “Add Definition”
Name it: FAQs
Type: Reference
Reference Type: FAQ (Metaobject)
Select: List of Entries

✅ This allows you to assign multiple FAQ entries to each collection.

🖼️ Step 3: Assign FAQs to Collections

Go to Products → Collections
Open any collection (e.g. “Green Tiles”)
Scroll down to Metafields → FAQs

Click “Add new entry” and choose the FAQ questions that apply to this collection

Click Save

You can now assign different FAQs to each collection with just a few clicks!

🧩 Step 4: Add the FAQ Section to Your Collection Template

🛠️ If You Use a JSON-Based Theme (e.g. Dawn):

Go to Online Store → Edit Code
Under Sections, click “Add a new section”, name it: collection-faq.liquid

Paste this code:
{% if collection.metafields.custom.faqs.value != blank %}
<div class=”collection-faq”>
<h2>FAQs</h2>
{% assign faq_list = collection.metafields.custom.faqs.value %}
{% for faq in faq_list %}
<details>
<summary>{{ faq.question }}</summary>
<p>{{ faq.answer }}</p>
</details>
{% endfor %} <script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “FAQPage”,
“mainEntity”: [
{% for faq in faq_list %}
{
“@type”: “Question”,
“name”: {{ faq.question | json }},
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: {{ faq.answer | strip_html | json }}
}
}{% unless forloop.last %},{% endunless %}
{% endfor %}
]
}
</script>
</div>
{% endif %}
Now go to Themes → Customize → Collection Template
Click “Add Section” → Choose Collection FAQ
Drag it to the bottom of the page

🎨 Step 5: Style Your FAQ Section (Optional but Recommended)

Add this CSS to your theme’s base.css or theme.css file (found under Assets):

.collection-faq {
margin-top: 40px;
padding: 30px;
background-color: #f8f9fa;
border-radius: 12px;
}

.collection-faq h2 {
font-size: 28px;
margin-bottom: 20px;
font-weight: 700;
}

.collection-faq details {
margin-bottom: 15px;
border: 1px solid #ddd;
padding: 15px;
border-radius: 6px;
background-color: #fff;
}

.collection-faq summary {
font-size: 18px;
cursor: pointer;
font-weight: 600;
}

.collection-faq details[open] {
background-color: #f0f0f0;
}

✅ Final Result

Dynamic FAQs show at the bottom of each collection
Google-friendly JSON-LD schema is embedded
You don’t need to modify any code again
Fully customizable from the admin panel

🧠 Bonus: How It Helps with SEO

Google loves structured content. By using JSON-LD schema for FAQs, your answers may appear directly in search results. boosting visibility and clicks.
💡 It also helps customers find answers faster, reducing bounce rate and increasing conversions.

For more insights on leveraging AI for FAQ creation and boosting SEO, check out our guide on AI SEO FAQ Generation for WordPress.

🏁 Wrap-Up

You’ve just learned how to make your Shopify store smarter, cleaner, and more user-friendly by adding dynamic faqs to shopify collection pages.

📌 This setup only needs to be done once and then you can manage FAQs across all collections straight from your Shopify dashboard.

FAQs

What are dynamic FAQs on Shopify collection pages?

Dynamic FAQs are FAQ sections that change automatically based on the specific collection page a customer is viewing, allowing you to provide relevant answers for each collection without manual updates.

Do I need coding skills to add dynamic FAQs to Shopify collection pages?

No, this tutorial shows how to add dynamic FAQs using Shopify’s Metaobjects feature without any coding. You can manage FAQs entirely from the Shopify admin panel.

Will adding dynamic FAQs improve my Shopify store’s SEO?

Yes! Using FAQ schema (JSON-LD) helps Google understand your content better, which can increase your chances of rich results in search listings and improve your SEO performance.

Can I assign different FAQs to different collections?

Absolutely! You can assign multiple unique FAQ entries to each collection, so each page shows FAQs relevant only to that specific collection.

What if I want to customize the look of my FAQ section?

The blog includes optional CSS styling steps that you can add to your theme’s CSS files to make the FAQ section visually appealing and match your store’s design.

If you're stuck at any point, feel free to contact us or leave a comment below — we’ll be happy to help!

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Author

Salam Experts

We are a digital marketing agency with over 17 years of experience and a proven track record of helping businesses succeed. Our expertise spans businesses of all sizes, enabling them to grow their online presence and connect with new customers effectively. In addition to offering services like consulting, SEO, social media marketing, web design, and web development, we pride ourselves on conducting thorough research on top companies and various industries. We compile this research into actionable insights and share it with our readers, providing valuable information in one convenient place rather than requiring them to visit multiple websites. As a team of passionate and experienced digital marketers, we are committed to helping businesses thrive and empowering our readers with knowledge and strategies for success.
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