Case Study: How we fixed the technical issues of a 42-year-old Restoration company: “Thesteamteam.com”
Project: Thesteamteam.com
Industry: Restoration & Cleaning Services
Website Type: Service-Based Local Business
Website: Thesteamteam.com
Services: Technical SEO
The Challenges We Faced
- Crawlability & Indexing
- Metadata & Content
- Internal Linking & Structure
- External Linking
- Performance & Security
This is how we resolved the issues one by one:
Challenge One: Site Errors & Crawlability Issues
The Steam Team’s website was struggling with redirect loops, broken internal links, 4XX errors, and crawl-blocked pages. These errors not only slowed down indexing but also created usability issues for visitors.
Our Strategy/Solution:
Fixed 9 redirect chains and loops.
Corrected 8 broken internal links.
Repaired 3 pages returning 4XX errors.
Unblocked 83 pages that were restricted from crawling.
Result: The site became fully crawlable, improving visibility and user navigation.
Challenge Two: Security & Performance Gaps
The audit revealed 6,302 insecure links on HTTPS pages and uncompressed JavaScript files slowing down load times. These posed risks to both rankings and user trust.
Our Strategy/Solution:
- Updated 6,302 links from HTTP to HTTPS.
- Compressed and optimized JavaScript files.
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Result: Technical health score jumped from 58% → 96%, and Core Web Vitals showed marked improvement.
Challenge Three: Metadata & Structural Problems
The site suffered from 2,347 duplicate meta descriptions, 28 duplicate content issues, multiple H1s across thousands of pages, and weak internal linking. These were technical implementation errors that directly hurt SEO.
Our Strategy/Solution:
- Replaced 2,347 duplicate meta descriptions with unique, structured ones.
- Resolved 28 duplicate content issues through canonicalization and restructuring.
- Corrected 3,181 pages with multiple H1 tags.
- Strengthened internal linking, addressing 56 pages with only one incoming internal link.
- Fixed 22 non-descriptive anchor texts to improve clarity.
Result: Search engines began indexing content correctly, while users experienced more intuitive navigation.
Challenge Four: External Linking Issues
External linking practices were outdated, with broken outbound links and over 3,300 nofollow links limiting value distribution.
Our Strategy/Solution:
- Fixed 2 broken external links.
- Reviewed 3,303 nofollow outbound links, ensuring proper usage where needed.
Result: Improved trust signals and cleaner external linking practices.
The Transformation: Before → After
Issues:
- Broken links, redirect loops, and crawl-blocked pages.
- Duplicate metadata and content are hurting rankings.
- Weak structural SEO foundation.
Strategy:
- Comprehensive technical SEO overhaul.
- Focus on security, crawlability, and metadata structure.
- Eliminated technical roadblocks holding back organic growth.
- 160.6% Organic Traffic Growth (9 months)
- 97% Technical SEO Health Score
- Bounce Rate Reduced by 33%
- 47% Increase in Session Duration
About Thesteamteam.com
The Steam Team is a leading restoration and cleaning services company in Austin, Texas. With decades of expertise in water damage restoration, fire and smoke cleanup, mold remediation, and professional cleaning, they are recognized for reliable, top-quality service. Partnering with Salam Experts, their website’s technical issues were resolved, and their digital presence was brought in line with their strong offline reputation—transforming the site into a consistent lead-generation tool.
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