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John Assaraf: The Human Mind’s Potential Explorer

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John Assaraf, a celebrated entrepreneur, bestselling author, and renowned international speaker, has dedicated his life to exploring the incredible potential of the human mind. With a birthdate of January 1, 1961, in Tel-Aviv Yafo, Israel, he later became a Canadian-Israeli national. At 62 years old, Assaraf stands at 5 feet 11 inches (approx) tall and weighs 83 kilograms. With a straight sexual orientation, he is happily married to Maria Assaraf, although specific details about their children remain private. As an inspirational figure in the world of personal development, his professional journey has been marked by remarkable achievements and contributions to transforming lives.

John Assaraf's Life

Growing up in Montreal, Canada, John Assaraf encountered financial challenges from a young age. However, adversity only fuelled his determination and entrepreneurial spirit. Displaying remarkable resourcefulness, at the age of 14, he initiated his first business venture by selling handmade t-shirts, setting the foundation for a remarkable journey of success.

Academic Pursuits

Assaraf’s passion for understanding the human mind led him to pursue a degree in Behavioral Science from Concordia University. Through this academic pursuit, he gained a deeper understanding of psychology and neuroscience, which later played a pivotal role in his career.

Pioneering in Personal Development

Motivated by an insatiable curiosity about the mind’s potential, John delved into neuroscience, cognitive psychology, and quantum physics. This profound knowledge laid the groundwork for his pioneering work in personal development, emphasizing the power of the mind in shaping one’s reality.

Professional Journey

In the initial stages of his career, Assaraf entered the real estate industry, establishing RE/MAX of Indiana, a successful brokerage. His expertise and vision in the real estate market earned him a prominent position as one of the top real estate agents in the United States.

Bestselling Books and "The Secret"

Assaraf’s transformative insights have been immortalized in his bestselling books, such as “The Answer: Grow Any Business, Achieve Financial Freedom, Live an Extraordinary Life,” and “Having It All: Achieving Your Life’s Goals and Dreams.” His profound understanding of the law of attraction and positive thinking led him to feature in the influential documentary film “The Secret,” which reached millions worldwide, inspiring them to harness their mind’s potential.

Expansion into Online Training and Coaching

Recognizing the power of online platforms, Assaraf founded NeuroGym, offering cutting-edge programs and coaching that leverage neuroscience and technology to rewire the subconscious mind for success. Programs like “Winning the Game of Money” and “NeuroGym’s Innercise™” have empowered countless individuals to break free from limiting beliefs and achieve their goals.

John Assaraf co-founded PraxisNow.

Driven by an unyielding thirst for understanding the brain, Assaraf co-founded PraxisNow, a pioneering brain research company. Through PraxisNow, he introduced innovative tools and programs rooted in brain science, revolutionizing personal development and empowering individuals to achieve peak performance.

Thought Leadership and Media Appearances

John Assaraf’s expertise has earned him guest appearances on esteemed media platforms, including Larry King Live, The Ellen DeGeneres Show, and Anderson Cooper 360. Through these appearances, he shares his transformative insights, establishing himself as a respected authority in personal development.

Philanthropic Endeavors

Driven by a profound belief in the power of education, Assaraf actively supports charitable organizations focused on providing quality education and opportunities to underprivileged children. His philanthropic efforts align with his vision for a more equitable world.

What is the Game Of Money?

“Winning the Game of Money” is a highly acclaimed program created by John Assaraf, designed to help individuals master their minds and achieve financial success. It is an innovative and comprehensive system that combines cutting-edge neuroscience, brain training techniques, and practical strategies to rewire the subconscious mind for abundance and prosperity.

Inspiring Personal Transformation

Through his online presence, social media platforms, and live events, John Assaraf continues to inspire and empower individuals worldwide. His motivational content, success strategies, and practical tips serve as a roadmap for personal transformation, guiding individuals toward a life of fulfillment and abundance.

Overcoming of Life's Hardships

Throughout his journey, John Assaraf encountered various hardships that ultimately shaped his resilience and growth. Financial challenges during his formative years, adapting to a new country as an immigrant, and facing setbacks in his real estate ventures all contributed to his determination to overcome obstacles and achieve extraordinary success.


John Assaraf’s story is a testament to the boundless potential of the human mind. Through his entrepreneurial ventures, bestselling books, transformative programs, and philanthropic endeavors, he has left an indelible mark on the world of personal development. Assaraf’s unwavering belief in the power of the mind continues to inspire individuals to unlock their full potential and create lives of abundance and purpose.


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