A Complete Strategy to Grow Your Traffic and Authority
By Salam Experts – Proven SEO Specialists with Real Results
About This Guide
This comprehensive SEO guide is created by Salam Experts, a specialized SEO agency with proven success in transforming news websites and growing organic traffic. Our strategies are based on real-world experience, including our successful optimization of Apfelpatient.de – Germany’s largest Apple news website.
Our Proven Track Record:
✅ 60% improvement in page load speeds for major news sites
✅ 75% reduction in Time to First Byte (TTFB)
✅ Successfully launched international expansion (German to English) increasing global reach
✅ Achieved “Good” Core Web Vitals status across all metrics
✅ Sustainable link building strategies with natural, editorial-quality backlinks
✅ Technical SEO mastery – from server migrations to structured data implementation
The strategies in this guide are field-tested and have delivered measurable results for real clients.
Technical SEO Foundation
Site Structure & Architecture
Implement Clear URL Structure
yourdomain.com/category/article-title
yourdomain.com/news/apple-iphone-17-release-date
yourdomain.com/rumors/ios-26-features-leaked
yourdomain.com/tips/how-to-backup-iphone
Essential Technical Checklist:
✅ SSL certificate (HTTPS)
✅ XML sitemap (update automatically for new articles)
✅ Robots.txt file properly configured
✅ Clean URL structure (no parameters, short and descriptive)
✅ Proper canonical tags
✅ 404 error page optimization
✅ Mobile-first responsive design
Core Web Vitals Optimization
Salam Experts’ Proven Results: We achieved “Good” Core Web Vitals status for Apfelpatient.de, resulting in improved search rankings and user experience. Our systematic approach has consistently delivered 60%+ improvements in page speed across client sites.
Largest Contentful Paint (LCP) – Target: <2.5s
Optimize hero images (WebP format, proper sizing)
Use critical CSS for above-the-fold content
Implement lazy loading for images below the fold
Minimize server response times
Our Experience: Server migration and CDN implementation reduced LCP by 65% for our Apple news client.
First Input Delay (FID) – Target: <100ms
Minimize JavaScript execution time
Remove unused JavaScript
Use code splitting for large JS bundles
Defer non-critical JavaScript
Our Experience: JavaScript optimization techniques we implemented improved FID scores from “Needs Improvement” to “Good” within 30 days.
Cumulative Layout Shift (CLS) – Target: <0.1
Set dimensions for images and videos
Reserve space for ads and embeds
Avoid inserting content above existing content
Use font-display: swap for web fonts
Our Experience: Proper image dimension setting and ad space reservation eliminated layout shifts completely for our news site clients.
Server & Hosting Optimization
Salam Experts’ Success Story: Our server migration strategy for Apfelpatient.de resulted in 75% reduction in TTFB and dramatically improved user experience. We specialize in seamless migrations without traffic loss.
Key Optimization Strategies:
CDN Implementation: Use services like Cloudflare or AWS CloudFront
We’ve built high-quality backlink profiles for news sites through editorial-quality guest posts and natural link acquisition. Our approach focuses on sustainable, white-hat techniques that protect against algorithm updates.
Editorial Link Building
Our Proven Strategy: For Apfelpatient.de, we secured editorial placements across high-authority tech publications, resulting in natural link distribution across homepage, categories (Tips & Tricks, Rumors, News), and individual articles. This diversified approach strengthened overall domain authority.
Target Publications:
Tech blogs and publications
Industry newsletters
Podcast appearances
Expert roundups
Product launch coverage
Our Network: We maintain relationships with 200+ tech and news publications for strategic placement opportunities.
Backlink Profile Management
Salam Experts’ Proactive Approach: We maintain clean, high-quality link profiles for all our clients through continuous monitoring and proactive toxic link identification. Our vigilance has protected client sites from negative SEO attacks and algorithm penalties.
Our Proven Process:
Continuous Monitoring: 24/7 backlink profile surveillance using enterprise tools
Toxic Link Identification: Advanced filtering to identify harmful links before they impact rankings
Strategic Disavowal: Careful analysis before disavowing to avoid removing valuable links
Quality Maintenance: Regular audits to ensure link profile health
Preventive Measures: Proactive strategies to prevent negative SEO impacts
Client Success: Our backlink management has maintained 100% clean link profiles across all news site clients, with zero algorithm penalty incidents.
Internal Link Strategy
Link Distribution Framework:
Homepage: Link to main categories and trending articles
Category Pages: Link to subcategories and top articles
Articles: 3-5 internal links to related content
Author Pages: Showcase expertise and related articles
Internal Link Best Practices:
Use descriptive anchor text
Link to both newer and older relevant content
Create topic clusters around main themes
Use breadcrumb navigation
Implement “Related Articles” sections
Social Signal Optimization
Platform Strategy:
Twitter/X: Real-time news updates and engagement
Facebook: Longer-form content and community building
LinkedIn: Professional insights and industry analysis
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ExpiresByType image/webp "access plus 1 year"
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Server-Side Caching:
Implement full-page caching for static content
Use object caching for database queries
Configure CDN caching rules
Set appropriate cache headers
Mobile Optimization
Mobile-First Approach:
Design for mobile devices first
Use touch-friendly navigation
Optimize for one-handed use
Implement AMP (Accelerated Mobile Pages) for news articles
Test across multiple devices and screen sizes
International SEO
Salam Experts’ International Expansion Success
We successfully launched Apfelpatient.de’s English version, expanding their reach from German-only to international audiences. Our systematic approach to multilingual SEO has consistently delivered increased global visibility for news sites.
Multi-Language Implementation
Our Proven Results: The international expansion we implemented resulted in significant search visibility increases and opened new traffic channels. We specialize in maintaining content quality while scaling to international audiences.
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "When will iPhone 17 be released?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Apple is expected to announce the iPhone 17 in September 2025..."
}
}]
}
Salam Experts’ E-A-T Excellence: Our team combines technical SEO expertise with deep understanding of news industry requirements. We’ve successfully enhanced E-A-T signals for major news sites, resulting in improved search visibility and user trust.
Our Expertise Credentials:
Proven Track Record: Successfully optimized 50+ news and content websites
Technical Mastery: Advanced expertise in Core Web Vitals, server optimization, and international SEO
Industry Recognition: Trusted by major news sites for comprehensive SEO transformations
Continuous Learning: Stay updated with latest algorithm changes and SEO best practices
Specialized Knowledge: Deep understanding of news site requirements and challenges
Expertise Signals We Implement:
Detailed author bios and credentials
Regular, high-quality content publication
Industry recognition and case studies
Client testimonials and success stories
Documented case studies and measurable results
Authority Building We Deliver:
Quality backlinks from reputable sources (200+ publication network)
Strategic content placement in industry publications
Social media authority development
Thought leadership positioning
Consistent domain authority improvements of 15-25% for news site clients
Neglecting Social Media: Missing social signal opportunities
Poor Internal Linking: Not connecting related content
Forgetting User Experience: Prioritizing SEO over user satisfaction
Action Plan Template
Month 1: Foundation
Week 1-2: Technical Audit
[ ] Conduct comprehensive site audit
[ ] Fix critical technical issues
[ ] Set up analytics and monitoring tools
[ ] Optimize site speed and Core Web Vitals
Week 3-4: Content Strategy
[ ] Perform keyword research
[ ] Create content calendar
[ ] Optimize existing high-traffic articles
[ ] Implement basic structured data
Month 2: Content & Optimization
Week 1-2: Content Creation
[ ] Publish 8-12 optimized articles
[ ] Create comprehensive guides
[ ] Add FAQ sections to key articles
[ ] Implement internal linking strategy
Week 3-4: Technical Enhancement
[ ] Add advanced structured data
[ ] Optimize images and media
[ ] Improve mobile experience
[ ] Set up international SEO if applicable
Month 3: Authority & Growth
Week 1-2: Link Building
[ ] Develop editorial link building campaign
[ ] Create linkable assets (research, guides)
[ ] Reach out to industry publications
[ ] Optimize social media presence
Week 3-4: Analysis & Refinement
[ ] Analyze performance data
[ ] Identify top-performing content
[ ] Refine strategy based on results
[ ] Plan next quarter’s initiatives
Ongoing Monthly Tasks
[ ] Publish 15-20 optimized articles
[ ] Monitor and fix technical issues
[ ] Track keyword rankings and adjust strategy
[ ] Analyze competitor activities
[ ] Update and refresh existing content
[ ] Continue link building efforts
[ ] Monitor backlink profile health
Success Metrics (90-Day Goals)
Traffic Growth: 25-50% increase in organic traffic
Keyword Rankings: Top 10 rankings for 20+ target keywords
Technical Performance: All Core Web Vitals in “Good” range
Authority Growth: 15% increase in domain authority
Engagement: 20% improvement in average session duration
Final Tips for News Website Success
Speed is Everything: News sites must load fast. Prioritize performance optimization.
Freshness Matters: Regularly update content and publish consistently.
Mobile-First: Most news consumption happens on mobile devices.
Build Authority: Focus on original reporting and expert analysis.
User Experience: Balance SEO optimization with user satisfaction.
Stay Current: Keep up with Google algorithm updates and industry trends.
Measure Everything: Use data to guide your SEO decisions.
Be Patient: SEO results take time, typically 3-6 months for significant improvements.
Remember: Great SEO for news sites combines technical excellence, high-quality content, and strategic promotion. Focus on serving your audience while optimizing for search engines, and you’ll build sustainable organic growth.
About Salam Experts
Salam Experts is a specialized SEO agency focused on sustainable, white-hat optimization strategies for news websites and content-driven businesses. Our systematic approach combines technical excellence with strategic content optimization to deliver measurable results.
Our Expertise:
News Website SEO: Specialized knowledge of news site requirements, freshness factors, and Google News optimization
Technical SEO Mastery: Server migrations, Core Web Vitals optimization, international SEO implementation
Authority Building: Strategic link building through editorial placements and relationship management
Performance Optimization: Proven track record of significant speed improvements and user experience enhancement
International Expansion: Successful multilingual site launches and global traffic growth
Why Choose Salam Experts:
Proven Results: Documented success stories with measurable improvements
Specialized Focus: Deep expertise in news and content website optimization
White-Hat Approach: 100% ethical techniques that protect against algorithm penalties
Comprehensive Service: From technical fixes to content strategy and link building
Transparent Reporting: Regular updates with clear metrics and progress tracking
Long-Term Partnership: Focused on sustainable growth and ongoing optimization
Contact Salam Experts:
Ready to transform your news website’s SEO performance? Our team of experts is ready to develop a customized strategy for your specific needs and goals.
This guide represents our proven methodologies and real-world experience. Every strategy has been tested and refined through successful client implementations.
We are a digital marketing agency with over 17 years of experience and a proven track record of helping businesses succeed. Our expertise spans businesses of all sizes, enabling them to grow their online presence and connect with new customers effectively.
In addition to offering services like consulting, SEO, social media marketing, web design, and web development, we pride ourselves on conducting thorough research on top companies and various industries. We compile this research into actionable insights and share it with our readers, providing valuable information in one convenient place rather than requiring them to visit multiple websites.
As a team of passionate and experienced digital marketers, we are committed to helping businesses thrive and empowering our readers with knowledge and strategies for success.
Salam Experts’ Proven Results: We achieved “Good” Core Web Vitals status for Apfelpatient.de, resulting in improved search rankings and user experience. Our systematic approach has consistently delivered 60%+ improvements in page speed across client sites.
