Rescuing a Nationwide Moving Site From 2,988 Errors to a Perfect 100 Health Score
How we helped ammovingcompany.com clear 903 client errors, fix 893 broken JavaScript pages, and reconnect 67 orphan URLs — lifting the Ahrefs Health Score from a Fair 39 to an Excellent 100 in a single technical SEO sprint, and giving AM Moving Company a crawlable, indexable foundation for local and long-distance moving searches nationwide.
What Was
Breaking the Crawl?
A high-traffic WordPress moving site with location pages across Dallas, Austin, Houston, San Antonio, and long-distance nationwide routes — but an Ahrefs Site Audit surfaced 4,072 issues across 2,976 URLs. Broken JavaScript, 4xx dead ends, orphan pages, and sitemap redirects were quietly wrecking indexation across the exact pages moving customers were searching for.
Fair Health Score
An Ahrefs Site Audit health score of 39/100 — flagged "Fair" — meaning more than 60% of internal URLs contained errors preventing clean indexation.
39
Health Score
Site-Wide Errors
1,929 errors and 1,763 warnings across 1,809 URLs — including broken JavaScript, missing tags, and 4xx dead ends starving service pages of crawl equity.
2,988
Total Errors
Broken JavaScript Pages
893 URLs had broken JavaScript blocking Googlebot from rendering critical service and location content — a direct hit to indexability for a lead-gen site.
893
JS Errors
4xx Client Errors
903 URLs returned 4xx responses (including 8 explicit 404 pages) — wasting crawl budget and creating dead ends across service, location, and blog URLs.
903
Client Errors
The Strategy
Full Ahrefs Site Audit
- Ran a complete Ahrefs crawl surfacing 4,072 issues across 2,976 URLs
- Segmented errors by type: JavaScript, HTTP status, sitemap, meta tags
- Prioritized errors by rendering impact and crawl-budget waste
- Mapped every 4xx URL back to its source of internal linking
Rendering & Script Cleanup
- Fixed broken JavaScript across 891 pages so Googlebot could render content
- Repaired 893 JS-broken URLs across service and location page templates
- Validated JS execution on booking-flow scripts and above-the-fold rendering
- Re-tested rendering with Chrome DevTools and Google's URL Inspection tool
Broken Link & Redirect Cleanup
- Eliminated all 8 explicit 404 pages and all 903 4xx URLs sitewide
- Repaired 43 pages linking to broken destinations
- Removed all 16 3xx redirects from the XML sitemap
- Rebuilt the internal link graph to connect 67 previously orphaned pages
Meta Tags & Indexation Hygiene
- Resolved duplicate title tag and duplicate meta description issues
- Compressed oversized image files reducing page weight sitewide
- Submitted a clean XML sitemap containing only canonical indexable URLs
- Ran a full Ahrefs re-crawl to confirm zero errors and zero warnings
The Numbers
The Numbers Don't Lie
100
Ahrefs Health Score
From Fair to Excellent
Before
39
After
100
0
Errors Remaining
All 2,988 errors resolved
Before
2,988
After
0
0
4xx Client Errors
Every dead end eliminated
Before
903
After
0
100%
URLs Error-Free
All 1,956 URLs clean
Before
1,179
After
1,956
"Our booking pages, our location pages, our long-distance routes — none of them were showing up the way they should. We knew the site had problems but not the scale of them. Salam Experts ran the Ahrefs audit, showed us exactly where Googlebot was hitting walls, and cleaned every single one of them up. Watching the health score go from 39 to 100 was the clearest signal we've had that the technical foundation is finally sound."
Texas Movers, Nationwide Routes,
Built on Word-of-Mouth
AM Moving Company is a Dallas-headquartered moving company operating across Texas and long-distance nationwide since 2006. From residential and apartment moves in Dallas, Austin, Houston, and San Antonio to cross-country corporate relocations, AM Moving has completed more than 150,000 moves under a USDOT-licensed, BBB-accredited operation — and needed a technical SEO foundation strong enough to match the reputation.
150K+
Moves Completed
4
Texas Metros + Nationwide
20+
Years Operating
Project Timeline
From first crawl to full re-audit — a clear, structured technical SEO rescue executed phase by phase.
Discovery & Ahrefs Audit
Full Ahrefs Site Audit surfacing 4,072 issues across 2,976 URLs and a health score of 39/100. Errors segmented by severity, rendering impact, and revenue value of affected pages.
JavaScript Debug & Rendering Fix
893 broken JavaScript URLs and 891 pages with broken JS repaired and validated across all service and location templates. Google URL Inspection re-tested on every fixed template.
4xx & Redirect Cleanup
All 903 4xx URLs eliminated, 8 hard 404s removed, 16 3xx redirects stripped from the sitemap, and 43 pages linking to broken destinations repaired.
Orphan Pages & Internal Linking
67 orphan pages reconnected to the site graph with at least one dofollow internal link from a topical parent — restoring PageRank flow to previously invisible URLs.
Meta, Sitemap & Full Re-Crawl
Duplicate titles and meta descriptions resolved, oversized images compressed, clean XML sitemap submitted, and a full Ahrefs re-crawl confirmed 100 health score with zero errors and zero warnings.
Your Website Deserves Better
A moving site full of broken JavaScript and 4xx dead ends isn't losing rankings — it's losing bookings. Let Salam Experts fix your technical foundation the way we fixed AM Moving Company's.
Start Your Transformation