Turning a Chauffeur Website
Into a Reliable
Booking Machine
How we helped henleyexecutivecars.co.uk go from a basic dummy homepage to a working chauffeur booking platform — restoring lost booking emails through Brevo SMTP, fixing a CSS conflict that hid key booking buttons, and building a custom iCabbi API integration.
What Was
Holding the Site Back?
A chauffeur business for Heathrow and London depends on one thing: bookings that actually arrive. Henley Executive Cars had a text-heavy site, a clunky booking form, missing legal pages — and, later, booking emails that silently stopped being delivered.
Booking Emails Not Sent
The Brevo SMTP configuration had been removed from the website, so booking confirmation emails were no longer reaching the business.
0
Emails Delivered
Hidden Booking Buttons
A CSS conflict hid the “More Info” and “Select Vehicle” buttons in the vehicle selection step, blocking customers from completing a booking.
2
Buttons Hidden
Weak Structure & Navigation
The site was one long, text-heavy block with only “Home” and “Booking” in the menu, a cluttered fleet list and repeated contact details.
2
Menu Items
No Legal or Trust Pages
No Privacy Policy or Terms & Conditions pages, no visible reviews or badges, and no official iCabbi integration available for dispatch.
0
Legal Pages
The Strategy
Site Build & UX Audit
- Built the homepage with fleet details, office addresses and contact info
- Installed SSL on the domain for a secure, trusted first impression
- Audited layout, wording, navigation and trust signals
- Recommended fleet tiers, guide pricing and a proper site menu
Booking Form & Fleet Updates
- Added three new vehicles to the fleet
- Adjusted pricing rules after a call with the client
- Diagnosed a CSS conflict hiding vehicle selection buttons
- Restored “More Info” and “Select Vehicle” buttons across the booking form
Brevo SMTP Reconfiguration
- Traced missing booking emails to a removed Brevo SMTP configuration
- Reconfigured SMTP and tested the full booking-to-inbox flow
- Routed confirmations to two client inboxes for redundancy
- Confirmed emails are sending successfully via SMTP
Legal Pages & iCabbi API
- Added Privacy Policy and Terms & Conditions from client-supplied content
- Reviewed every available way to connect the site with iCabbi
- Found no official integration, so began a custom API build
- Using custom hooks to send booking data straight to iCabbi
The Results
Speak Clearly
2
Inboxes Receiving Bookings
Confirmations delivered via Brevo SMTP
Before
Not sent
After
2 inboxes
100%
Booking Form Visible
All buttons and fields display correctly
Before
Hidden
After
Fixed
+2
Legal Pages Added
Privacy Policy and Terms & Conditions
Before
0
After
+2 live
API
Custom iCabbi Integration
Booking data sent to dispatch via custom hooks
Before
None
After
In build
Private Chauffeur Hire,
Built Around Heathrow & London
Henley Executive Cars is a TfL-licensed private chauffeur service offering airport transfers and executive travel across Heathrow and London. With a fleet that spans executive saloons to standard and group vehicles, the business needed a website where customers could book with confidence and where every enquiry reached the team.
3
New Vehicles Added
2
Booking Inboxes
2
Legal Pages Added
Project Timeline
From first prototype to a working booking system — delivered and refined over several phases.
Prototype Homepage & SSL
A dummy-style homepage was created for Henley Executive Cars and SSL was installed on the domain, giving the project a secure foundation to build on.
Full Homepage Build
The complete homepage went live with fleet details, office addresses and contact information supplied by the client, and the logo requested for final branding.
UX & Trust Audit
A full review covered contact details, the booking form, design, wording, navigation, fleet grouping, pricing transparency, trust signals and footer compliance.
Legal Pages, Fleet & iCabbi
Privacy Policy and Terms & Conditions were published, three vehicles were added, pricing rules were updated, and a custom iCabbi API integration was started.
Email & Booking Form Fixes
Brevo SMTP was reconfigured and tested so booking emails reach the client again, and a CSS conflict hiding the vehicle selection buttons was resolved.
Your Booking System Deserves Better
A booking form that hides its buttons or emails that never arrive cost you real customers. Let Salam Experts build a booking website that works every time.
Start Your Transformation