Turning LastingSafe Into a
Technical SEO Powerhouse
How we helped LastingSafe.com achieve 100% Ahrefs Site Health, implement full LocalBusiness + Merchant Center + Shipping + FAQ schema, fix all crawl errors, and unlock rich results plus Google Shopping visibility.
What Was
Broken?
LastingSafe.com is a trusted online retailer of high-quality safes and security equipment, but low technical health, missing structured data, and crawl errors were blocking rich results, Google Shopping, and local visibility.
Technical Health
Multiple errors and warnings hurting crawlability
Low
Ahrefs Health Score
Structured Data
No LocalBusiness, Organization, Shipping, or FAQ schema
None
Schema Markup
Visibility
No rich results or Google Shopping eligibility
Limited
Local & E-commerce Reach
Crawl Errors
Indexing and technical barriers hurting performance
High
Crawl Issues
Before & After
Real screenshots showing the dramatic technical and schema improvements we delivered.
Click any image to view full size.
Ahrefs Technical Health
Low Health Score
100% Health Score
Structured Data Schema
No Schema Markup
Full Schema Implemented
Google Shopping & Rich Results
No Shopping or Rich Results
Shopping & Rich Results Live
The Strategy
Technical Overhaul
- Conducted full Ahrefs Site Audit and resolved every error and warning
- Fixed all crawlability and indexing issues across the site
- Optimized site architecture for faster loading and better performance
- Achieved 100% technical health score
Structured Data Implementation
- Added complete LocalBusiness schema (location, hours, contact, services)
- Implemented Organization schema to strengthen brand authority
- Enabled Merchant Center + Shipping schema for Google Shopping
- Added FAQ schema for rich snippets and customer questions
Local & E-commerce Optimization
- Optimized for local search with accurate business information
- Improved product visibility in Google Shopping results
- Enhanced internal linking and content structure for better indexing
- Ensured mobile-first experience and accessibility standards
Long-Term SEO Foundation
- Built a future-proof technical platform for sustained growth
- Positioned LastingSafe as the go-to authority in security equipment
- Enabled rich results and enhanced user trust signals
- Implemented ongoing monitoring to maintain 100% health
The Numbers
Don't Lie
100%
Technical Health
Ahrefs Site Audit score
Before
Low
After
100%
Rich
Results Enabled
LocalBusiness & FAQ snippets
Before
None
After
Rich
Live
Google Shopping
Merchant Center + Shipping schema
Before
Blocked
After
Live
Full
Local Visibility
LocalBusiness schema activated
Before
Limited
After
Full
"Partnering with this team transformed our digital presence. Our website is not only faster and more stable, but it's finally helping us connect with customers at scale."
Security Solutions,
Built to Last
LastingSafe.com is a specialized e-commerce store offering premium safes, security cabinets, and protective equipment for homes, offices, and businesses. They provide reliable, high-quality security solutions designed for long-term protection and peace of mind.
Premium
Security Products
Rich
Snippets Live
100%
Technical Health
Project Timeline
From first audit to full technical excellence — a clear, structured roadmap executed phase by phase.
Discovery & Full Audit
Ran complete Ahrefs Site Audit and technical review. Identified low health score, missing schemas, crawl errors, and limited local/e-commerce visibility.
Technical Health Fix
Cleared every error and warning in Ahrefs Site Audit. Optimized crawlability, indexing, and site architecture to reach 100% technical health.
LocalBusiness Schema
Implemented full LocalBusiness schema including location, opening hours, contact info, and services for enhanced local search visibility.
Merchant & Shipping Schema
Added Merchant Center and Shipping schema to enable Google Shopping listings and clear delivery information for better e-commerce performance.
Organization & FAQ Schema
Implemented Organization schema and site-wide FAQ schema to boost brand authority and enable rich informational snippets.
Results & Growth
With 100% technical health and comprehensive schema in place, LastingSafe now ranks higher in local searches, appears in Google Shopping, and displays rich results.
Your Website Deserves Better
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