Turning a New Freight Network
Into a Google
Rankings Machine
How we helped ifnfamily.com fix a zero-click waste crisis across 951 monthly impressions, build 13 new country landing pages from confirmed GSC demand signals, and lay the organic SEO foundation for a brand-new B2B membership network — starting at DR 0.9.
What Was
Holding the Site Back?
A brand-new B2B freight network with a domain rating of 0.9 and 951 monthly impressions — but zero clicks. No country-specific pages, no targeted meta tags, and a complete absence of structured technical SEO.
Zero-Click Impressions
951 monthly impressions but 0 clicks — a complete CTR failure driving zero organic traffic to the site.
951
Total Impressions
Country Pages Missing
Zero geotargeted landing pages despite 93+ member countries actively searching for freight network access.
0
Country Pages
Minimal Domain Authority
A domain rating of 0.9 with no backlink strategy, making IFN nearly invisible to Google’s ranking signals.
0.9
Domain Rating
Untargeted Meta Tags
All page titles and meta descriptions were generic — failing to target any search-intent keywords or freight forwarder queries.
0
Targeted Metas
The Strategy
Title & Meta Rewrites
- Rewrote all page titles targeting high-intent freight forwarding queries
- Optimized meta descriptions for CTR and keyword relevance
- Mapped each page to primary search-intent keywords from GSC data
- Added secondary keywords and location modifiers for broader coverage
Country Landing Pages
- Created 13 country-specific pages from confirmed GSC demand signals
- Each page targeted unique freight forwarding search queries per country
- Included member counts, forwarder density, and local market context
- Interlinked all country pages with the main membership application
FAQ Schema & Content
- Built FAQ schema on key pages to target People Also Ask boxes
- Expanded thin pages with structured, search-intent-aligned content
- Added internal linking between country pages and core hub pages
- Optimized heading hierarchy across all rewritten pages
Core Web Vitals & Speed
- Identified and fixed broken navigation and footer links across site
- Compressed and optimized image assets sitewide
- Improved server response time and Core Web Vitals scores
- Submitted clean sitemap to GSC for accelerated indexation
The Numbers
Don’t Lie
+13
Country Pages Created
From confirmed GSC demand signals
Before
0
After
+13 new
DR 23
Domain Rating Growth
From near-zero authority baseline
Before
0.9
After
23
0→
Clicks From Organic
Zero clicks to growing organic traffic
Before
0
After
Growing
100%
Target Pages Indexed
All country and core pages indexed
Before
Partial
After
Full
The Salam Experts team transformed our online presence from invisible to discoverable. Starting from a DR of 0.9 with zero clicks, they built a targeted SEO strategy that gave us country-specific rankings and a clean technical foundation — exactly what a new B2B network needs.
Global Freight Network,
Built for Independent Forwarders
Innovative Freight Network (IFN) is a B2B membership network connecting independent freight forwarders across 93+ countries. Launched as a new market entrant with a lean digital footprint, IFN needed a targeted SEO foundation to reach its global audience and convert search demand into member applications.
235+
Vetted Members
93+
Countries
2
Membership Tiers
Project Timeline
From first audit to measurable growth — a clear, structured roadmap executed phase by phase.
Technical Audit & GSC Setup
Full site audit revealing zero-click crisis across 951 impressions, broken nav links, and zero country coverage. GSC data mined for demand signals.
Title & Meta Optimization
All page titles and meta descriptions rewritten to target high-intent freight forwarding queries. CTR-focused copy applied across all core pages.
Country Page Development
13 country-specific landing pages built from confirmed GSC demand signals — each targeting unique search intent with member data, local context, and internal links.
FAQ Schema & Content Depth
Structured FAQ content deployed on key pages to capture People Also Ask visibility. Content expanded for search intent coverage. Schema markup validated in GSC.
Technical Fixes & Indexation
Broken navigation and footer links fixed. Image assets optimized sitewide. Clean sitemap submitted to GSC. All target pages validated and confirmed indexed.
Your Website Deserves Better
A new B2B website with zero clicks isn’t a content problem — it’s an SEO foundation problem. Let Salam Experts build yours right.
Start Your Transformation