Turning a Tile Store
Into a Search Traffic Machine
How we helped Mineraltiles.com achieve a perfect 100 health score, mobile performance score from 37 to 100, fix 9 disapproved Google Merchant products, and build a rock-solid technical SEO foundation.
What Was
Broken?
Mineraltiles.com had a health score of 73, a mobile performance score of just 37, disapproved products in Google Merchant Center, and toxic backlinks threatening their domain authority.
Low Ahrefs Health Score
Crawl errors, poor indexing, and broken links were blocking their search visibility across major engines.
73
Ahrefs Health
Mobile Performance Score
PageSpeed Insights showed a mobile score of just 37 — with LCP of 11.5s, Total Blocking Time of 1,540ms, and Speed Index of 8.3s, causing massive user drop-off.
37
Mobile Performance
Disapproved Google Merchant Products
9 products were disapproved in Google Merchant Center due to product page accessibility issues and unprocessed images, blocking visibility in Google Shopping.
9
Rejected Listings
Toxic Backlinks
SEMrush Backlink Audit flagged toxic and low-quality backlinks from spammy domains — putting domain authority and Google rankings at risk.
18
Toxic Backlinks
Before & After
Real data showing the tangible improvements across health score, page speed, indexing, and merchant approvals.
Click any image to view full size.
Ahrefs Site Audit
Health Score: 73
Health Score: 100
Mobile Performance
Score: 37
Score: 100
Deskstop Performance
Score: 61
Score: 92
Your Website
Deserves Better
Slow pages and technical errors are silently killing your rankings. Let Salam Experts diagnose and fix every issue — just like we did for Mineral Tiles.
Start Your TransformationThe Strategy
Technical Overhaul
- Full audit via Ahrefs uncovering 16 critical issues
- Fixed 404 pages, redirect chains, and broken internal links
- Resolved meta description issues across 1,905 pages
- Fixed 663 page/SERP title mismatches for better CTR
Speed Optimization
- Resolved broken JavaScript issues affecting all Core Web Vitals
- Mobile LCP dropped from 11.5s to 1.2s
- Total Blocking Time reduced from 1,540ms to 0ms
- Mobile performance score jumped from 37 to 100
Toxic Link Cleanup
- SEMrush audit identified toxic and low-quality backlinks
- Disavowed harmful domains via Google Disavow Tool
- Authority Score maintained at 38 post-cleanup
- Domain protected from Google manual action risk
Merchant Center & Indexing
- Resolved all 9 disapproved Google Merchant Center products
- Verified Google account to resume product syncing
- 2.35K URLs indexed via sitemap; 7 remaining submitted
- Q&A XML sitemaps submitted for additional coverage
The Numbers
Don’t Lie
100
Health Score
Up from 73 → Perfect
Before
73
After
100
+170%
Mobile Speed Jump
Score 37 → 100
Before
37
After
100
9→0
Merchant Disapprovals
All products approved
Before
9
After
0
2.35K
Pages Indexed
Via XML sitemap
Before
2.35K
After
6.81K
“The transformation was remarkable. Our site went from slow and broken to a perfectly optimized platform. The team fixed every technical issue, got our products back on Google Shopping , and our site now loads instantly on mobile.”
Premium Tile &
Stone E-commerce
Mineral Tiles is a premium e-commerce store specializing in natural stone, ceramic, and mosaic tiles for residential and commercial spaces. With thousands of products and a large catalog, the site required a robust technical SEO and performance foundation to maximize organic visibility and Google Shopping revenue.
4,000+
Products in Catalog
2.35K
Pages Indexed
6.81K
All Known Pages
Project Timeline
From first audit to measurable growth — a clear, structured roadmap executed over 15 days.
Discovery & Full Audit
Ahrefs audit revealed health score of 73 with 16 critical issues, 2,326 errors. SEMrush Backlink Audit flagged toxic links. PageSpeed showed mobile score of 37 with LCP of 11.5s.
Technical Fixes & Speed Sprint
Fixed 404 pages, redirect chains, meta issues, and broken JS. Mobile performance jumped from 37 to 100. LCP dropped from 11.5s to 1.2s. Total Blocking Time reduced to 0ms. Health score reached 100.
Backlink Cleanup & Disavow
Identified and removed toxic backlinks via SEMrush. Submitted disavow file to Google covering harmful domains and URLs. Domain authority protected at authority score 38.
Google Merchant Center Recovery
Resolved all 9 disapproved products by fixing product page accessibility and image processing issues. Verified Google account in Shopify to resume syncing with Google Merchant Center.
Sitemap & Indexing Campaign
Submitted sitemap.xml, Q&A sitemaps, and product category sitemaps to GSC. 2.35K URLs indexed from sitemap. Indexed remaining 7 non-indexed URLs. GSC monitoring configured for ongoing health tracking.