Turning a Broken
Site Into a
Ranking Machine
How we fixed 9,000+ technical errors for a leading Austin restoration company.
What Was Holding
Them Back?
Despite decades of offline trust, their website was plagued with technical debt that blocked every path to search visibility.
Crawl-Blocked Pages
Redirect loops, 4XX errors, and blocked crawl paths were hiding the site from Google entirely.
83
Crawlability
Insecure HTTP Links
Thousands of mixed-content links on HTTPS pages were tanking trust scores and rankings.
6,302
Security
Duplicate Meta Descriptions
Nearly every page was competing against itself with identical, weak meta descriptions.
2,347
metadata
Pages with Multiple H1s
Structural chaos with duplicate headings gave search engines no clear content hierarchy to follow.
3,181
Structure
Before & After
Real screenshots showing the tangible improvements we delivered across audits, schema, and page speed.
Click any image to view full size.
Semrush Report
Health Score: 58
Health Score: 97
The Strategy
A four-phase technical overhaul — from foundations to long-term structural health.
Crawlability & Error Fixes
- Fixed 9 redirect chains and loops
- Corrected 8 broken internal links
- Repaired 3 pages returning 4XX errors
- Unblocked 83 pages restricted from crawling
HTTPS & Performance
- Updated 6,302 links from HTTP to HTTPS
- Compressed and optimized JavaScript files
- Improved Core Web Vitals scores
- Technical health jumped from 58% → 96%
Metadata & Heading Cleanup
- Rewrote 2,347 duplicate meta descriptions
- Resolved 28 duplicate content issues
- Fixed 3,181 pages with multiple H1 tags
- Strengthened 56 thin internal link pages
External Linking Hygiene
- Fixed 2 broken outbound external links
- Reviewed 3,303 nofollow outbound links
- Ensured proper usage of rel attributes
- Improved trust signals across the domain
The Numbers
Don't Lie
+160.6%
Organic Traffic Growth
Over 9 months post-fix
Before
50%
After
97%
97%
Technical SEO Health
Up from 58% at start
Before
58%
After
97%
−33%
Bounce Rate Reduction
Better UX & page quality
Before
-33%
After
0%
+47%
Session Duration
Users staying & engaging longer
Before
50%
After
97%
"Partnering with this team transformed our digital presence. Our website is not only faster and more stable, but it's finally helping us connect with customers at scale."
Trusted
Since 1983
The Steam Team is Austin, Texas's leading restoration and cleaning company. With over four decades of expertise, they specialize in water damage restoration, fire and smoke cleanup, mold remediation, air duct cleaning, and professional carpet care.
Their offline reputation was exceptional — but their website wasn't keeping pace. Partnering with Salam Experts, their digital presence was overhauled to match the quality of their service, turning the site into a reliable lead-generation engine.
5★
Reputation
40+
Years in Business
2
Markets Served
Project Timeline
A systematic, challenge-by-challenge execution that left no technical stone unturned.
Site Errors & Crawlability
Redirect loops, broken internal links, 4XX errors, and crawl-blocked pages were choking the site's visibility. We mapped every issue before touching a single file.
Security & Performance Gaps
6,302 insecure HTTP links on HTTPS pages alongside uncompressed JS files were dragging down load times and breaking user trust signals.
Metadata & Structural Problems
Over 2,300 duplicate meta descriptions, thousands of multi-H1 pages, and weak internal linking created an SEO blind spot across the whole domain.
External Linking Hygiene
Outdated external linking with broken outbound links and over 3,300 nofollow links were limiting domain authority distribution.
Your Website
Deserves Better
Small technical issues cause big ranking losses. Let Salam Experts run a free audit and show you exactly what's holding you back.
Start Your Transformation