Local AV Rentals
Dominating Toronto Search
How we helped Toronto Audio Visual Rentals eliminate 206 site errors, achieve a perfect Ahrefs health score, remove 10 toxic backlinks, and get 97 out of 113 pages fully indexed on Google.
What Was
Broken?
Torontoaudiovisualrentals.ca had an Ahrefs health score of just 78, 206 site errors, 10 potentially toxic backlinks, and 16 pages sitting outside Google’s index — all quietly hurting their organic visibility.
Ahrefs Health Score
(Before)
78
Site audit revealed 206 errors, 60 warnings, and 297 notices across 200 internal pages — with 193 URLs carrying active errors blocking clean crawling.
Site Errors
Broken links, redirect issues, and crawlability problems were spread across the site, preventing search engines from properly reading and indexing key pages.
206
Site Errors
Toxic Backlinks
SEMrush Backlink Audit flagged 10 potentially toxic links from low-authority and spammy domains, putting the site’s domain authority at risk of a Google penalty.
10
Toxic & Potentially Toxic Backlinks
Pages Not Indexed
Out of 113 URLs reported in GSC, only 97 were indexed. 16 pages — including important service and category pages — were invisible to Google search users.
16
Pages Not Indexed
Before & After
Real screenshots showing measurable improvements across health score, errors, backlinks, indexing, and disavow status.
Click any image to view full size.
Ahrefs Health Score
Health Score: 98
Health Score: 100
Toxic Backlinks
Toxic Backlinks: 10
Toxic Backlinks: 0
The Strategy
Technical SEO Overhaul
- Full Ahrefs audit uncovered 206 errors across 200 internal pages
- Fixed all broken links, redirect chains, and crawlability issues
- Resolved all 193 URLs that were carrying active errors
- Health score pushed from 78 to a perfect 100
Toxic Link Cleanup
- SEMrush audit identified 10 toxic and potentially toxic backlinks
- Contacted spammy domains for link removal where possible
- Disavowed 3 domains and 68 URLs via Google Disavow Tool
- Backlink profile cleaned to 100% non-toxic — authority score 22
GSC Issue Resolution
- Reviewed all 113 URLs reported in Google Search Console
- Identified 97 already indexed and 16 requiring action
- Submitted indexing requests for all 16 non-indexed pages
- Junk URLs (404, 301, query strings) correctly left non-indexed
Sitemap & Ongoing Management
- Sitemap reviewed and resubmitted to GSC for clean crawling
- Unwanted URLs filtered — only canonical pages targeted for indexing
- Ongoing GSC monitoring configured for continued performance
- All validations started in GSC — zero outstanding critical issues
The Numbers
Don’t Lie
100
Health Score
Up from 78 → Perfect
Before
78
After
100
206→0
Site Errors Fixed
Full error cleanup
Before
206
After
0
10→0
Toxic Links Removed
100% non-toxic profile
Before
10
After
0
+16
Pages Indexed
All 113 submitted
Before
97
After
113
“Salam Experts completely transformed our website’s technical foundation. Every error was fixed, our toxic backlinks were cleaned up, and our pages are now fully visible on Google. The results speak for themselves.”
Corporate AV Rental Toronto
Rental Toronto
Toronto Audio Visual Rentals is a leading AV equipment rental company serving events, productions, and businesses across Toronto and the Greater Toronto Area. With a wide range of audio, video, and lighting solutions, the company needed its website to rank prominently in local search to drive bookings and inquiries from corporate and event clients.
113
Total URLs in GSC
100%
Non-Toxic Backlinks
100
Ahrefs Health Score
Project Timeline
From first audit to measurable growth — a clear, structured roadmap executed phase by phase.
Discovery & Full Audit
Ahrefs audit revealed health score of 78 with 206 errors and 193 error-carrying URLs. SEMrush Backlink Audit flagged 10 toxic/potentially toxic links. GSC showed 16 of 113 pages not indexed.
Technical Fixes & Error Cleanup
All 206 errors resolved — broken links fixed, redirect chains cleaned, and crawlability issues eliminated. Ahrefs health score jumped from 78 to a perfect 100. All 193 error URLs cleared.
Backlink Cleanup & Disavow
10 toxic and potentially toxic backlinks identified via SEMrush. Disavow file submitted to Google covering 3 domains and 68 URLs. Backlink profile cleaned to 100% non-toxic. Authority score maintained at 22.
GSC Indexing Campaign
Reviewed all 113 GSC-reported URLs. 97 already indexed. Indexing requests submitted for all 16 remaining pages. Junk URLs (404s, redirects, query strings) correctly left non-indexed per Google best practices.
Monitoring & Ongoing Management
Sitemap resubmitted to GSC. All validations started — zero outstanding critical issues. Ongoing crawl health monitoring configured to ensure continued clean performance and rankings growth.
Your Website Deserves Better
Hidden errors and toxic backlinks are quietly killing your rankings. Let Salam Experts fix every issue — just like we did for Toronto Audio Visual Rentals.
Start Your Transformation