Remote (Pakistan) | Onsite (Sialkot) | Full-Time

Build Authority. Earn High-Quality Backlinks. Drive Organic Growth.

Salam Experts is looking for a results-driven SEO Outreach Specialist / Digital PR Specialist / Link Building Specialist to strengthen our off-page SEO efforts and build high-authority backlink profiles for international websites.

This role is ideal for professionals who understand that modern link building is based on relationship building, digital PR, strategic outreach, and value-driven communication—not spammy backlink tactics.

You will be responsible for identifying backlink opportunities, conducting personalized outreach campaigns, securing high-quality placements, building relationships with publishers, and contributing to long-term organic growth strategies.

If you enjoy communication, negotiation, outreach, digital PR, and SEO authority building, this role offers an excellent opportunity to work on international campaigns and develop advanced off-page SEO expertise.

Key Responsibilities

SEO Outreach & Link Building

• Identify high-authority backlink opportunities through strategic research and prospecting.
• Execute personalized outreach campaigns to secure quality backlinks and editorial placements.
• Acquire backlinks through:
  • Guest Posting
  • Niche Edits
  • Resource Pages
  • Editorial Mentions
  • Digital PR Campaigns
  • Link Insertions
  • Relationship-Based Outreach
• Build scalable outreach systems that support long-term SEO growth.
• Develop outreach strategies aligned with overall SEO objectives.

Prospecting & Competitor Research

• Conduct competitor backlink analysis using industry-leading SEO tools.
• Identify link acquisition opportunities based on competitor backlink profiles.
• Evaluate websites based on:
  • Domain Rating (DR)
  • Domain Authority (DA)
  • Organic Traffic
  • Relevance
  • Trustworthiness
  • Link Quality
• Build targeted outreach databases and prospect lists.
• Research niche-specific websites, bloggers, publishers, journalists, and webmasters.

Digital PR & Relationship Building

• Establish and maintain relationships with bloggers, publishers, editors, journalists, and website owners.
• Position client brands as trusted industry resources.
• Secure editorial mentions and brand placements on authoritative websites.
• Build long-term partnerships that generate recurring backlink opportunities.
• Maintain professional communication standards with international contacts.

Outreach Campaign Management

• Create personalized outreach emails with high response potential.
• Develop effective email sequences and follow-up strategies.
• Optimize outreach campaigns to improve:
  • Open Rates
  • Reply Rates
  • Conversion Rates
  • Link Acquisition Rates
• Conduct outreach through email, social media, and professional networking channels.
• Continuously test and improve outreach messaging and campaign performance.

Content Collaboration & Authority Building

• Collaborate with SEO and content teams to develop link-worthy content assets.
• Recommend content ideas that naturally attract backlinks and media attention.
• Support content marketing initiatives focused on authority building.
• Assist in developing digital PR campaigns and content promotion strategies.
• Contribute to scalable off-page SEO frameworks.

Reporting & Performance Analysis

• Track outreach activities and backlink acquisition performance.
• Maintain detailed outreach databases and campaign records.
• Monitor:
  • Outreach Performance
  • Response Rates
  • Placement Rates
  • Link Quality
  • Authority Growth
• Prepare performance reports and strategic recommendations.
• Identify opportunities for continuous campaign improvement.

Required Skills & Qualifications

Education & Experience

• Bachelor’s Degree in Marketing, Business Administration, Communications, English, Journalism, or a related field.
• 1–3 years of experience in:
  • SEO Outreach
  • Link Building
  • Digital PR
  • Guest Posting
  • Off-Page SEO
  • Authority Building Campaigns
• Agency experience is highly preferred.

SEO & Outreach Knowledge

Strong understanding of:

• Off-Page SEO
• Link Building Strategies
• Backlink Quality Assessment
• Digital PR
• Outreach Campaign Management
• Authority Building
• Guest Posting
• Editorial Link Acquisition
• Competitor Backlink Analysis
• Search Engine Optimization Fundamentals

Tools & Software

Hands-on experience with:

• Ahrefs
• SEMrush
• Hunter.io
• Snov.io
• BuzzStream
• Pitchbox
• Google Sheets
• Google Workspace
• CRM or Outreach Management Platforms

Communication Skills

• Excellent written English communication skills.
• Strong email writing and outreach abilities.
• Professional communication with international clients and publishers.
• Persuasion, negotiation, and relationship-building skills.
• Ability to personalize outreach messages effectively.

Personal Attributes

• Results-oriented mindset.
• Strong attention to detail.
• Organized and process-driven.
• Self-motivated and proactive.
• Comfortable working with outreach targets and performance goals.
• Ability to remain consistent despite low response cycles.

Preferred Qualifications

Candidates with the following experience will receive priority consideration:

• Experience working with US, UK, Canadian, or international websites.
• Previous employment in an SEO agency or digital marketing agency.
• Experience with SaaS SEO outreach.
• Affiliate SEO link-building experience.
• Content marketing and digital PR experience.
• Understanding of SEO funnels and topical authority.
• Experience building links for competitive industries.
• Knowledge of HARO-style and journalist outreach campaigns.
• Familiarity with AI-assisted outreach tools and automation workflows.

What We Offer

Career Growth

• Opportunity to advance into:
  • Senior Outreach Specialist
  • Off-Page SEO Lead
  • Digital PR Manager
  • SEO Team Lead
• Exposure to international SEO campaigns and advanced authority-building strategies.

Learning & Development

• Access to premium SEO and outreach tools.
• Continuous training and professional development.
• Exposure to advanced SEO systems and digital PR methodologies.

Compensation & Rewards

• Competitive salary package.
• Performance-based salary increments.
• Bonuses tied to successful backlink acquisition and campaign performance.
• Recognition for outstanding contributions.

Work Environment

• Collaborative SEO and content teams.
• Structured workflows and SOP-driven processes.
• Growth-focused and learning-oriented culture.
• Paid leaves and company holidays.

Why Join Salam Experts?

At Salam Experts, we believe authority is earned through valuable relationships, strategic outreach, and ethical SEO practices.

You will work on international SEO campaigns, build meaningful industry relationships, secure high-quality backlinks, and contribute directly to organic growth strategies that generate measurable business results.

Apply Now

If you are passionate about SEO outreach, link building, digital PR, guest posting, and authority building, we encourage you to apply.

Join Salam Experts and help build the authority that drives sustainable organic growth.