There are multiple factors when it comes to finding the issue behind the drop in rankings.
In general, there are 3 factors to consider to find out the cause of the ranking drop. It could be due to the competition is performing well or your website lost quality due to any change/error or it could be due to the search engine algorithm change. If you are losing rankings and want to know what might have caused this, consider doing a Technical SEO Audit first.
Technical SEO is the process of optimizing your website for the search engine crawling and indexing phase. Technical SEO can help search engines access, crawl, interpret and index your website without any problems.
There are multiple tools to check for technical SEO errors, I recommend using ahrefs or semrush other than Google search console analysis.
Fix Technical SEO Errors with Salam Experts
We have fixed technical SEO errors of hundreds of websites having Shopify, WordPress, Wix, Duda, and many more.
The technical site audit can help in identifying errors that normally unveil any crucial error that might have caused the ranking down issues. The errors are following.
| 404 page | |
| 4XX page | |
| 500 page | |
| 5XX page | |
| HTTPS/HTTP mixed content | |
| Timed out | |
| Indexability | |
| Canonical from HTTP to HTTPS | |
| Canonical from HTTPS to HTTP | |
| Canonical points to 4XX | |
| Canonical points to 5XX | |
| Canonical points to redirect | |
| Nofollow in HTML and HTTP header | |
| Nofollow page | |
| Noindex and nofollow page | |
| Noindex follow page | |
| Noindex in HTML and HTTP header | |
| Noindex page | |
| Non-canonical page specified as canonical one | |
| Links | |
| Indexable | |
| Canonical URL has no incoming internal links | |
| HTTP page has internal links to HTTPS | |
| HTTPS page has internal links to HTTP | |
| Orphan page (has no incoming internal links) | |
| Page has links to broken page | |
| Page has links to redirect | |
| Page has no outgoing links | |
| Page has nofollow and dofollow incoming internal links | |
| Page has nofollow incoming internal links only | |
| Page has nofollow outgoing internal links | |
| Page has only one dofollow incoming internal link | |
| Redirected page has no incoming internal links | |
| Not indexable | |
| HTTP page has internal links to HTTPS | |
| HTTPS page has internal links to HTTP | |
| Orphan page (has no incoming internal links) | |
| Page has links to broken page | |
| Page has links to redirect | |
| Page has no outgoing links | |
| Page has nofollow and dofollow incoming internal links | |
| Page has nofollow incoming internal links only | |
| Page has nofollow outgoing internal links | |
| Page has only one dofollow incoming internal link | |
| Redirected page has no incoming internal links | |
| Redirects | |
| 302 redirect | |
| 3XX redirect | |
| Broken redirect | |
| HTTP to HTTPS redirect | |
| HTTPS to HTTP redirect | |
| Meta refresh redirect | |
| Redirect chain | |
| Redirect loop | |
| On page | |
| Indexable | |
| H1 tag missing or empty | |
| Low word count | |
| Meta description tag missing or empty | |
| Meta description too long | |
| Meta description too short | |
| Multiple H1 tags | |
| Multiple meta description tags | |
| Multiple title tags | |
| Title tag missing or empty | |
| Title too long | |
| Title too short | |
| Not indexable | |
| H1 tag missing or empty | |
| Low word count | |
| Meta description tag missing or empty | |
| Meta description too long | |
| Meta description too short | |
| Multiple H1 tags | |
| Multiple meta description tags | |
| Multiple title tags | |
| Title tag missing or empty | |
| Title too long | |
| Title too short | |
| Social tags | |
| Open Graph tags incomplete | |
| Open Graph tags missing | |
| Open Graph URL not matching canonical | |
| Twitter card incomplete | |
| Twitter card missing | |
| Duplicate content | |
| Duplicate pages without canonical | |
| Localization | |
| Hreflang and HTML lang mismatch | |
| Hreflang annotation invalid | |
| Hreflang defined but HTML lang missing | |
| Hreflang to non-canonical | |
| Hreflang to redirect or broken page | |
| HTML lang attribute invalid | |
| HTML lang attribute missing | |
| Missing reciprocal hreflang (no return-tag) | |
| More than one page for same language in hreflang | |
| Not all pages from hreflang group were crawled | |
| Page referenced for more than one language in hreflang | |
| Self-reference hreflang annotation missing | |
| X-default hreflang annotation missing | |
| Performance | |
| HTML file size too large | |
| Not compressed | |
| Slow page | |
| Images | |
| HTTPS page links to HTTP image | |
| Image broken | |
| Image file size too large | |
| Image redirects | |
| Missing alt text | |
| Page has broken image | |
| Page has redirected image | |
| JavaScript | |
| HTTPS page links to HTTP JavaScript | |
| JavaScript broken | |
| JavaScript redirects | |
| Page has broken JavaScript | |
| Page has redirected JavaScript | |
| CSS | |
| CSS broken | |
| CSS file size too large | |
| CSS redirects | |
| HTTPS page links to HTTP CSS | |
| Page has broken CSS | |
| Page has redirected CSS | |
| External pages | |
| External 3XX redirect | |
| External 4XX | |
| External 5XX | |
| External time out | |
| Other | |
| 3XX page receives organic traffic | |
| 3XX redirect in sitemap | |
| 403 page in sitemap | |
| 403 page receives organic traffic | |
| 4XX page in sitemap | |
| 4XX page receives organic traffic | |
| 5XX page in sitemap | |
| Double slash in URL | |
| More than three parameters in URL | |
| Noindex page in sitemap | |
| Noindex page receives organic traffic | |
| Non-canonical page in sitemap | |
| Non-canonical page receives organic traffic | |
| Page from sitemap timed out |
Let Us Fix Technical SEO Errors
If you want help in technical SEO auditing your website and fixing these ahrefs or semrush Technical SEO errors. Feel free to contact us. As an agency, we have fixed these errors for multiple platforms such as WordPress, Wix, Duda, Webflow, Squarespace, Xenforo, etc. Feel free to contact us to fix ahrefs or semrush errors.
