Case Study: Transforming Blueskyscrubs.com’s Technical SEO Performance
Project: Blueskyscrubs.com
Industry: Healthcare Apparel / Medical Uniform Retail
Website Type: E-commerce Store
Website: Blueskyscrubs.com
Services: Technical SEO, Offpage SEO, On page SEO , Content & Structural Optimization
Critical Issues Identified
When Blueskyscrubs.com approached us, their website was weighed down by critical technical errors that were blocking growth. Search engines struggled to crawl and index the site properly, while slow performance and structural flaws limited visibility and traffic. Our job was to rebuild their technical foundation so the site could compete effectively in the healthcare apparel market.
Key Issues
- Crawlability & Indexation
- Content & Metadata
- Images & Media
- Performance & Code Optimization
- Security & Compatibility
Here’s how we tackled these issues step by step to rebuild the site’s technical foundation:
Challenge One: Critical Site Errors Blocking Growth
The site was overloaded with errors that made it difficult for search engines to crawl, index, and rank pages. Major issues included:
- 121 broken internal links
- 79 redirect chains and loops
- 45 pages returning 4XX errors
- 200+ pages with duplicate content
- 100,000+ unminified JS & CSS files
- 78,798 uncached JS & CSS files
- Sitemap.xml is missing from robots.txt and not found
Our Strategy / Solution
- Repaired broken internal links and eliminated redirect chains to streamline site navigation.
- Fixed 4XX error pages and corrected incorrect URL formats.
- Cleaned up duplicate content and simplified over-parameterized URLs.
- Minified and cached 178,000+ JavaScript and CSS assets to improve site speed.
- Added and properly referenced sitemap.xml in robots.txt for better indexation.
Result: Errors reduced by 95%, ensuring search engines could crawl and understand the site structure effectively.
Before & After Result Of Speed Optimization for Mobile
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After
Before & After Result Of Speed Optimization for Deskstop
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After
Challenge Two: Weak Site Structure & Crawl Inefficiencies
Even after fixing broken assets, structural flaws were slowing down site indexing. Problems included:
Our Solution
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- Thousands of duplicate or missing title tags and H1s
- 38,000+ images without alt attributes
- 2,000+ links pointing from HTTPS pages to HTTP
- Crawl budget wasted on redirect chains and broken pages
Our Strategy / Solution
- Cleaned up duplicate titles, meta descriptions, and H1 conflicts.
- Added alt text to images to improve accessibility and visibility in image search.
- Fixed HTTPS to HTTP mixed-content issues for stronger security and index consistency.
- Optimized internal linking and improved URL formatting to maximize crawl efficiency.
Result: Search engine crawl paths became streamlined, while image SEO and metadata improvements boosted the site’s overall indexation rate.
Before & After
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After
The Transformation: Before → After
| Metric | Before | After |
|---|---|---|
| Site Speed | Slow, weighed down by 178k assets | Significantly faster after minification & caching |
| Organic Visibility | Limited, blocked by duplicate errors | +89% traffic growth within 6 months |
| Crawl Errors | Thousands unresolved | Errors reduced by 95% |
| Indexation | Inconsistent, sitemap missing | Sitemap integrated, crawl coverage improved |
Before & After
Before
After
About Blueskyscrubs.com
Blueskyscrubs.com is a healthcare apparel and medical uniform retail company, trusted by healthcare professionals across the U.S. They specialize in providing premium-quality scrubs and uniforms designed for comfort, durability, and professional style. Their mission is to combine functionality with modern design, helping healthcare workers look and feel their best while on duty.
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