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Home Case Study Bespoke-Arcades.co.uk

Project: Bespoke-Arcades.co.uk

Industry: Gaming / Custom Arcade Machines

Website Type: E-commerce

Services: Technical SEO , Backlink Audit

Intro: Bespoke-Arcades.co.uk is a specialized e-commerce platform offering custom arcade machines and gaming solutions. Our comprehensive SEO strategy focused on transforming their technical foundation and ensuring optimal product visibility across search engines and merchant platforms.

Challenges Identified:

Upon conducting our initial assessment of Bespoke-Arcades.co.uk, we discovered several critical issues that were severely impacting the website’s search engine performance and overall digital presence:

Severely Compromised Site Health: The website’s Ahrefs Site Audit revealed an alarmingly low Health Score of 13%, indicating extensive technical errors and warnings that were significantly hindering search engine crawlability and indexing capabilities.
Toxic Backlink Profile: Our SEMrush backlink analysis identified numerous toxic domains linking to the site, creating a harmful backlink profile that posed risks to the website’s search engine rankings and overall domain authority.
Multiple Google Search Console Errors: The site was experiencing various critical issues flagged by Google Search Console, preventing optimal communication between the website and Google’s indexing systems.
Product Schema Implementation Issues: Product pages were suffering from incomplete or incorrect structured data implementation, preventing them from displaying rich snippets and limiting their visibility in search results.
Missing Rating and Review Schema Fields: Product pages lacked proper implementation of aggregateRating and review schema fields, reducing their potential for enhanced search result displays and user engagement.
Merchant Center Listing Problems: Various issues were preventing products from being properly listed and displayed in Google Merchant Center, significantly limiting e-commerce visibility and potential sales opportunities.

Our Solutions & Impact:

We implemented a comprehensive, multi-layered approach to address each identified challenge, delivering remarkable improvements across all critical areas:

Complete Ahrefs Site Audit Transformation: We executed an exhaustive technical SEO overhaul, systematically addressing every identified error and warning. This comprehensive effort resulted in a dramatic improvement from 13% to an outstanding 99% Health Score, ensuring optimal site performance and search engine accessibility.
Strategic Backlink Profile Cleanup: Through detailed SEMrush analysis, we identified and compiled a comprehensive list of toxic domains. These harmful backlinks were systematically disavowed, creating a clean and healthy backlink profile that protects and enhances the site’s domain authority.
Google Search Console Issue Resolution: All reported GSC issues were meticulously reviewed, diagnosed, and resolved. Validation processes were initiated for all fixes to ensure proper implementation and ongoing compliance with Google’s guidelines.
Product Schema Optimization: We addressed all fixable Product Snippet issues through comprehensive structured data implementation and validation. This optimization ensures product pages are now eligible for rich snippets and enhanced search result displays.
Dynamic Rating and Review Schema Implementation: We implemented a sophisticated system to handle aggregateRating and review schema fields. While products without current ratings or reviews display appropriate schema, the system automatically updates to include full rating and review structured data once customer feedback is submitted.
Merchant Center Integration Optimization: All identifiable Merchant Center-related issues were systematically resolved, with validation processes initiated to ensure optimal product visibility across Google’s shopping platforms and merchant listings.

Outcome:

Our comprehensive SEO intervention fundamentally transformed Bespoke-Arcades.co.uk’s digital presence. The website now operates with exceptional technical health, a clean backlink profile, and optimized product visibility across all major search and merchant platforms.

This dramatic improvement from 13% to 99% site health, combined with resolved GSC issues and enhanced product schema implementation, positions the business for significantly improved organic visibility, enhanced user experience, and increased e-commerce success.