Project: C9Vapor.com
Industry: Weed/Vape
Website Type: E-commerce
Website: c9vapor.com
Services: Technical SEO, Onpage SEO
Intro: C9Vapor.com is an online retailer specializing in vape products, aiming to provide a seamless e-commerce experience to its customers.
Challenges Identified:
Upon initiating our audit of C9Vapor.com, we pinpointed several critical technical SEO and structured data issues that were hindering their online performance:
- Suboptimal Site Health: The website’s initial Ahrefs Site Audit revealed a Health Score of 85%, indicating a substantial number of errors (1,303) and warnings (4,645) across 8,017 crawled URLs. These issues were detrimental to crawlability and search engine ranking.
- Critical Homepage Schema Errors: The homepage was displaying significant structured data errors, primarily due to the presence of an empty schema and other unwanted schema types. Attempts to rectify these via the backend were met with JSON errors, making direct removal challenging.
- Incomplete Product Schema Implementation: While product data was present, the product schema was not fully or correctly implemented, leading to issues that prevented product listings from qualifying for valuable rich snippets in Google search results.
- Post-Domain Change Complications: The website had recently undergone a domain change. It was crucial to verify that all old, indexed URLs were properly redirecting to the new domain, and that no residual links were pointing back to the obsolete domain.
- Absence of Core Business Schema: Essential schemas such as Organization and LocalBusiness were either missing or incorrectly configured, limiting Google’s ability to fully understand and represent the business entity.
Our Solutions & Impact:
We implemented a strategic, multi-faceted approach to address each identified challenge, transforming C9Vapor.com’s technical SEO landscape:
- Ahrefs Site Audit Clearance: We executed a full and meticulous Ahrefs clearance. Every identified error and warning was systematically addressed and resolved. This comprehensive optimization effort resulted in a remarkable improvement, achieving a perfect 100% Health Score for the site, ensuring optimal crawlability and technical performance.
- Homepage Schema Rectification: We successfully resolved the complex homepage schema errors. This involved directly accessing and removing the problematic schema set from the database, bypassing backend JSON errors. This ensured the homepage now has a clean, valid, and error-free schema.
- Robust Product Schema Implementation: We meticulously implemented and validated comprehensive product schema across all relevant product pages. All related issues were identified and resolved, ensuring that product listings are now eligible for and correctly display rich snippets in search results.
- Seamless Domain Transition Verification: We rigorously confirmed that all previously indexed URLs from the old domain were correctly redirecting to the new c9vapor.com domain. Furthermore, a thorough site audit (with external links enabled) confirmed that no internal or external links were inadvertently pointing to the old domain, preserving SEO equity.
- Strategic Organization & LocalBusiness Schema Integration: We successfully added and configured both Organization and LocalBusiness schemas. This critical implementation provides search engines with accurate and structured information about C9Vapor.com as a business entity, enhancing its overall online presence and local search visibility.
Outcome:
Our targeted interventions fundamentally strengthened C9Vapor.com’s technical SEO foundation. The website now operates with a pristine technical health score, perfectly validated structured data, and a robust domain transition, all collectively contributing to significantly enhanced organic visibility and improved opportunities for rich results in search engine rankings.
Ready to Transform Your Website's Performance?
See how we can boost your site's health score to 100% and maximize your organic visibility with our proven SEO strategies.
Get Your Free SEO Audit