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Project: NuSciencePeptides.com

Industry: Health & Wellness

Website Type: E-commerce

Services: Technical SEO, Onpage SEO, Development

Intro: NuSciencePeptides.com is a specialized e-commerce platform focused on science-backed peptide products and wellness solutions. Our comprehensive optimization strategy addressed critical technical issues, performance bottlenecks, and complex payment gateway integrations to create a seamless user experience while maximizing organic visibility in the competitive health and wellness market.

Challenges Identified:

Upon initiating our comprehensive assessment of NuSciencePeptides.com in December 2023, we discovered multiple critical issues spanning technical SEO, performance optimization, and functional development challenges:

Critical Technical SEO Issues: The website suffered from fundamental structural problems, including duplicate homepage entries in the sitemap, missing or unoptimized breadcrumbs, poorly optimized H1 tags, meta titles, and descriptions across key pages, severely limiting search engine visibility.
Incomplete Product Page Optimization: Product pages lacked essential elements, including FAQ sections, related product recommendations, and proper schema markup implementation, reducing their effectiveness for both user engagement and search engine ranking potential.
Severe Performance Degradation: Core Web Vitals were failing dramatically, with Largest Contentful Paint (LCP) reaching 10.1 seconds, high Cumulative Layout Shift (CLS) scores, and a poor mobile experience, significantly impacting user experience and search rankings.
Complex Plugin Conflicts: Multiple critical plugin conflicts were causing website crashes, including issues with WooCommerce, Peptipay, IDEM Pay, and other essential e-commerce functionalities, threatening business continuity and customer trust.
Payment Gateway Integration Problems: Multiple payment systems (Stratos Pay, Peptipay Crypto Bridge, IDEM Pay) were experiencing conflicts, email workflow failures, and checkout process disruptions, directly impacting revenue generation and customer satisfaction.
SEMrush and Google Search Console Errors: Extensive indexing issues, schema markup errors, and “page indexed without content” problems were preventing proper search engine recognition and ranking opportunities.
Security and Protocol Inconsistencies: HTTP/HTTPS inconsistencies were creating security vulnerabilities and potential ranking penalties while undermining customer trust in the payment processes.

Our Solutions & Impact:

We implemented a comprehensive, multi-phase optimization strategy that addressed every identified challenge through systematic technical improvements and strategic development solutions:

Complete Technical SEO Overhaul: We executed a comprehensive sitemap optimization by removing duplicate homepage entries and ensuring proper redirections. We added and optimized breadcrumbs across all product pages, categories, and mobile interfaces while systematically updating meta titles, descriptions, H1 tags, and content across all key pages for maximum search engine effectiveness.
Advanced On-Page SEO Enhancement: We performed detailed competitor analysis to align optimization strategies with industry best practices, focusing particularly on “Science Peptides” keyword targeting. We created custom FAQ sections for both product categories and individual products, added related products sections with strategic internal linking to calculator pages, and implemented a custom review slider with show/hide functionality.
Comprehensive Schema and Structured Data Implementation: We corrected and enhanced structured data for breadcrumbs, implemented proper schema markup across product pages, and resolved all SEMrush and Google Search Console schema validation errors to ensure maximum rich snippet eligibility.
Dramatic Core Web Vitals Optimization: Through systematic performance optimization, we achieved remarkable improvements, including reducing Largest Contentful Paint from 10.1 seconds to 2.9 seconds, eliminating Cumulative Layout Shift issues on homepage and checkout pages, and optimizing CSS/JS delivery to achieve passing Core Web Vitals scores for both desktop and mobile experiences.
Complex Payment Gateway Integration Resolution: We systematically resolved plugin conflicts by adjusting load sequences, reinstalling and reconfiguring affected plugins, and implementing custom code solutions. We specifically addressed Peptipay Free vs. Peptipay Crypto Bridge conflicts, stabilized WooCommerce discount rules, and successfully activated peer-to-peer crypto payment options with full email workflow functionality.
Advanced Email Workflow Optimization: We identified and resolved critical Stratos Pay email triggering issues by implementing custom code that maps awaiting-stratos-payment status to proper “On-Hold” email triggers, ensuring both customers and administrators receive appropriate order notifications at every stage of the purchase process.
Security and Compliance Enhancement: We enforced comprehensive HTTPS redirection, resolved HTTP protocol inconsistencies, enabled Terms & Conditions checkbox compliance at checkout, and stabilized all mobile responsiveness issues to ensure a secure, professional user experience.

Outcome:

Our comprehensive 9-month optimization effort has fundamentally transformed NuSciencePeptides into a high-performing, technically excellent e-commerce platform. The dramatic improvement in Core Web Vitals (LCP reduction of 71%), complete elimination of plugin conflicts, successful integration of multiple payment gateways, and doubled indexed URL coverage have positioned the website for sustained organic growth.

The seamless checkout experience, enhanced product page optimization, and robust technical foundation now support the company’s mission of providing science-backed peptide solutions while maintaining the highest standards of technical performance and user experience in the competitive health and wellness market.