Explore How We Fixed LastingSafe's SEO Issues by 100%

Project: LastingSafe.com

Industry: Security Equipment / Safes & Security Solutions

Website Type: E-commerce

Services: Technical SEO, Local SEO Optimization

Intro: LastingSafe.com is a specialized security equipment retailer focusing on safes and comprehensive security solutions. Our strategic SEO approach centered on achieving perfect technical health while implementing a robust, structured data framework to enhance local business visibility and e-commerce performance across multiple search result formats.

Challenges Identified:

Upon conducting our comprehensive technical assessment of LastingSafe.com, we identified several critical areas that required strategic intervention to maximize search engine performance and structured data utilization:

Technical SEO Health Deficiencies: The website’s Ahrefs Site Audit revealed multiple technical errors and warnings that were significantly impacting crawlability, indexing efficiency, and overall search engine performance, preventing the site from achieving optimal technical health standards.
Absence of Strategic Structured Data Implementation: The website lacked comprehensive schema markup across crucial business aspects, missing opportunities for enhanced search visibility, rich results eligibility, and improved representation in both local and e-commerce search results.
Limited Local Business Schema Presence: As a security equipment retailer serving local markets, the site was missing essential LocalBusiness schema implementation, reducing visibility in location-based searches and limiting local SEO potential.
Incomplete E-commerce Schema Framework: The absence of proper Merchant Center schema was preventing optimal product visibility in Google Shopping results and limiting e-commerce reach for security equipment searches.
Missing Operational Information Schema: The lack of Organization, Shipping, and FAQ schemas was preventing search engines from fully understanding the business operations, shipping capabilities, and customer service information.

Our Solutions & Impact:

We implemented a comprehensive, multi-layered SEO strategy that addressed both technical optimization and advanced structured data implementation, transforming LastingSafe.com’s digital presence:

Complete Technical SEO Transformation: We executed an exhaustive Ahrefs site audit clearance, systematically identifying and resolving every reported technical issue. This comprehensive optimization effort resulted in achieving a perfect 100% Site Health Score, ensuring optimal crawlability, indexing, and technical performance across all search engines.
Comprehensive LocalBusiness Schema Implementation: We strategically implemented detailed LocalBusiness schema markup, providing search engines with precise information about LastingSafe.com’s physical location, operating hours, contact information, and service areas. This enhancement significantly improves visibility in local security equipment searches and Google My Business integration.
Advanced Organization Schema Integration: We developed and implemented sophisticated Organization schema that accurately represents LastingSafe.com’s brand identity, business structure, and authority in the security equipment industry, enhancing overall brand recognition and trust signals.
Strategic Merchant Center Schema Deployment: We implemented a comprehensive Merchant Center schema across all product pages, ensuring optimal product visibility in Google Shopping results and enhanced e-commerce presence for security equipment and safety-related searches.
Detailed Shipping Schema Implementation: We added a comprehensive Shipping schema that provides clear information about delivery options, shipping zones, and logistics capabilities, improving customer experience and search engine understanding of service offerings.
Strategic FAQ Schema Integration: We implemented a structured FAQ schema that addresses common customer questions about security equipment, safe installation, and product specifications, increasing eligibility for featured snippets and enhancing user experience in search results.

Outcome:

Our SEO intervention has fundamentally transformed LastingSafe.com’s digital foundation and search engine presence. The website now operates with perfect technical health (100% score) and features a robust, structured data framework that maximizes visibility across local, e-commerce, and informational search results.

The strategic implementation of LocalBusiness, Organization, Merchant Center, Shipping, and FAQ schemas collectively positions LastingSafe.com for enhanced organic visibility, improved rich results eligibility, and superior performance in both local security equipment searches and national e-commerce competition.