A different buying journey.
A more relevant strategy.
Prospective students compare curriculum, entry requirements, cost, delivery format, and outcomes. A campaign that focuses only on enquiry volume can leave admissions teams handling people who are not eligible or ready to enrol.
Align course content and campaigns with the learner journey and your intake calendar. Give prospective learners enough detail to assess fit before they contact admissions.
What growth can
look like for you.
These are starting priorities, not a fixed package. Your audit helps determine the scope, channel mix, and implementation order.
Course pages that answer real questions
Create structured pages covering curriculum, prerequisites, fees, duration, delivery mode, and verified accreditation. Keep intake dates current and explain how to apply.
Intake-aware paid campaigns
Plan campaigns around application windows and separate courses by audience and intent. Avoid unsupported job-placement or salary claims and review targeting carefully for younger audiences.
An accessible application journey
Improve mobile forms, explain required documents, and make admissions contact details easy to find. Track enquiry-to-application and application-to-enrolment performance where your systems allow.
Focus on business signals.
Not vanity metrics.
We propose agreeing on definitions, tracking, and a baseline before judging performance.
Reporting depends on your systems, consent requirements, and available integrations. These are measurement priorities, not promised results.
Built around your business.
Refined around what works.
Discover
Understand your audience, commercial priorities, existing channels, and conversion barriers.
Plan
Agree on the right channels, an achievable scope, and meaningful measures of success.
Launch
Implement approved content, website improvements, and campaigns with tracking checks.
Improve
Review performance and lead quality, test improvements, and refine the next priorities.
A closer look at
the work behind the strategy.
Relevant sector work alongside selected projects from our wider portfolio. Read each case study for the full context and approach.
Orthographe Plus
Take a closer look at our published project for the educational website Orthographe Plus.
Apfelpatient
Read the project story for a technology news and magazine website.
Mineral Tiles
A technical SEO project covering storefront performance, indexing, and Merchant Center issues.
Education marketing,
made clearer.
Can campaigns support specific course intakes?
Yes. Planning can follow your application deadlines, available places, and course priorities. Accurate intake information and timely admissions feedback are essential.
What should an education landing page include?
Include course content, entry requirements, fees, duration, delivery format, verified credentials, and application steps. Use only documented student outcomes with appropriate permission.
What do you need to scope a project?
Share your website, target audience and locations, priority services, business goals, and any relevant policy or approval requirements. We can then discuss the audit findings, recommended work, and a suitable budget.
How much does industry-specific marketing cost?
Pricing depends on your goals, channels, website condition, and required scope. Request an audit to discuss priorities and a proposal. Paid media spend and specialist integrations should be clarified separately.
Explore related sectors.
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Explore Social Network marketingGaming
Digital marketing for video games and gaming brands, connecting discovery campaigns with meaningful player engagement.
Explore Gaming marketingYour industry. Your goals.
Let’s build your growth plan.
Tell us where you are today and where you want to go.