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Why Do People Use Social Media? The Importance, Advantages, and Disadvantages

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In today’s world of technology, social media has become a significant part of our lives. From Instagram to sharing our thoughts on Twitter, these websites have changed how we connect, share, and talk with others.

But have you ever wondered why people use social media so much? In this blog, we will explore the reasons behind this, showing how important, helpful, and not-so-helpful social media can be with some facts and numbers.

Why do some people think those who don't use social media are strange?

The idea that people who don’t use social media are “strange” can come from different reasons. The usual way people act and the pressure from friends can make people think that those who don’t use social media are not like everyone else because using social media is normal now.

Also, the fear of missing out on information, events, or chances, along with the idea that people who don’t use social media might be harder to reach, can add to this thinking. Social media also shares news and trends, so those who don’t use it might seem like they don’t know much about what’s happening now.

Concerns about privacy and not understanding why people don’t use social media can also make people think those who don’t use it are strange. But remember, this way of thinking is different for everyone, as people have many reasons for not using social media.

Different Uses of Social Media

Here, we talk about different parts of social media, including how important it is, what’s good about it, and what’s not so good about it in different parts of life.

Connecting with Others

  • Importance: Social media is a special place where people can connect with friends, family, and even people they don’t know from around the world. It helps people talk to others even if they are far away.
  • Advantages: According to a survey by the Pew Research Center, 72% of adults in the United States use social media to strengthen and build their relationships, underscoring the importance of social media in connecting with others.
  • Disadvantages: On the other hand, using social media too much can make people feel lonely and apart from their friends and family. The same Pew Research study showed that 43% of social media users sometimes feel like this because they see what other people are doing all the time.

Sharing Information and News

  • Importance: Social media gives people news quickly, so they can know what’s happening right now and what’s new.
  • Advantages: A survey by the Reuters Institute found that 55% of people in 40 countries use social media to get the news. This shows that social media helps people stay informed.
  • Disadvantages: There’s a problem with fake news and wrong information on social media. False information can spread fast and make people believe things that are not true.

Showing Yourself and Being Creative

  • Importance: On social media, people can show who they are, share their creative work, and show their talents.
  • Advantages: A report from GlobalWebIndex found that 54% of people aged 16-64 use social media to find new things. This shows how social media helps people be creative and show themselves.
  • Disadvantages: Trying to look perfect on social media can make people stressed and worried. Research from the Royal Society for Public Health says that social media, like Instagram, can make people feel bad about themselves, especially about their bodies and how they look.

Business and Making Contacts

  • Importance: Social media helps businesses and professionals show their work, skills, and products, and find new clients or jobs.
  • Advantages: According to Statista, in 2021, more than 90% of businesses in the United States used social media for marketing. Social media is important for businesses because it can reach people all over the world.
  • Disadvantages: Sometimes, people try too hard to get likes and followers, and this can make their online image not real. This can make people and businesses not seem trustworthy.

Entertainment and Relaxation

  • Importance: Social media has a lot of fun things to watch and enjoy, like funny videos and memes. It helps people relax and have fun.
  • Advantages: A study by the Pew Research Center found that 64% of adults in the United States use social media for fun. It’s a way to relax and have a good time.
  • Disadvantages: But social media can be addictive, and people can spend too much time on it and not do other important things. It’s important to find a balance between having fun on social media and doing other things.


In conclusion, there are many reasons why people use social media, from connecting with others to getting news and having fun. While it’s good for many things, like bringing people closer and helping them be creative, it also has problems, like fake news and making people feel bad about themselves.

To use social media wisely, we need to understand why it’s important, what’s good about it, and what’s not so good. We can enjoy the good parts and try to avoid the bad ones so that social media stays useful in our lives.


  • Salam Experts

    We are a digital marketing agency with 17+ years of experience and a proven track record of success. We also helped businesses of all sizes grow their online presence and reach new customers. We offer a wide range of digital marketing services, including consulting, SEO, social media marketing, web design, and web development. We are the team of experienced digital marketers who are passionate about helping businesses succeed.

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