🧠 Using AI to Audit WordPress Content: What to Fix and What to Keep

Content audits are essential for SEO — but doing them manually across dozens (or hundreds) of blog posts can feel overwhelming. That’s where AI comes in.

In this post, we’ll explore how to use AI tools to audit your WordPress content, identify what’s hurting your rankings, and decide what to fix, update, or remove.

🚨 Why Audit WordPress Content?

A content audit helps you:

• Find low-performing pages
• Update outdated info
• Improve keyword targeting
• Eliminate duplicate or thin content
• Boost overall SEO health and authority

Done regularly, it improves site structure, user experience, and rankings.

🔍 What an AI-Powered Content Audit Covers

Here’s what you can check using AI tools:

🧰 Step-by-Step AI Content Audit for WordPress

Step 1: Export All Posts

Use a plugin like WP All Export or just list them manually.

Step 2: Analyze Pages with Low Traffic

Use Google Search Console or Analytics to find:

• Posts with <50 visits/month
• Posts with no rankings in top 50

✅Tip: ChatGPT Prompt
“Here are 10 blog post URLs with low traffic. Help me decide whether to update, merge, or remove based on common SEO principles.”

Step 3: Check for Thin or Outdated Content

Use ChatGPT to summarize a post and ask:

“Is this content outdated or lacking depth compared to current top 3 Google results for [keyword]?”

You’ll get suggestions like:

• Add stats or examples
• Update plugin names or methods
• Add missing subtopics (like FAQs or visual content)

Step 4: Audit Internal Links Using AI

Use tools like Link Whisper or just list out your internal links.

Then prompt ChatGPT:

“Suggest 3 internal linking opportunities for this post about ‘WordPress image optimization.’”

It might suggest:

• Link to your CDN tutorial
• Link to your WordPress speed optimization checklist
• Link to your SEO-friendly image format guide

Step 5: Use AI to Suggest Fixes

Prompt:

“Suggest 5 improvements to this blog post to increase time-on-page, keyword relevance, and clarity.”

You’ll get real-time, content-specific suggestions like:

• Add bullet lists for readability
• Include a case study or personal example
• Rewrite intro for better hook
• Add internal/external links
• Optimize headings and subheadings

🧪 Real Example (Before + After)

Old Content:
Post on “WordPress SEO” written in 2019

• Had outdated plugin info
• No FAQ or schema
• 400 words only
• No internal links

After AI Audit:

• Updated with Rank Math & 2024 tips
• Added 3 FAQs + schema
• Expanded to 1200 words
• Linked to 4 other relevant posts
• Now ranking #12 → climbing

🔄 What to Keep vs Fix vs Remove?

🧠 AI Tools to Help You Audit Faster

• ChatGPT / Claude / Gemini — for prompts and content review
• Frase / Surfer / NeuronWriter — keyword gap analysis
• Screaming Frog — crawl issues & duplicate meta
• Google Search Console — performance data
• RankMath or Yoast SEO — per-post optimization score

📌 Final Thoughts

Auditing your WordPress content manually takes hours. But with AI, you can:

• Make smarter decisions
• Refresh your content strategy
• Improve rankings faster

Run an AI-powered content audit every 6 months — or quarterly if you post often.

Let AI tell you what’s working — and what’s not

Start Your AI Audit Now